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Group745
Group745
Group745
Group745
Group745
Group745
Creative in association withGear Seven
Group745

“Smith’s - For All Fans” Campaign by Clemenger BBDO Sydney Shows off Aussies’ Love of Sport

09/04/2015
Advertising Agency
Sydney, Australia
106
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Reminding the nation that sport just isn’t sport without your mates and your Smith’s

Smith’s Crinkle Cut Chips are the ultimate crowd pleaser and regardless of what kind of fan you are, Smith’s potato chips are the snack that all fans agree on.

This led to the creation of a campaign by Clemenger BBDO Sydney, featuring Smith’s spokesman, Stephen Curry, in celebration with Aussie sport fans, which just like their chips ….. come in different… flavours.

Malcolm Caldwell, creative director at Clemenger BBDO Sydney, said: “Smith’s potato chips have been a part of the fabric of Aussies lives for decades with families and friends enjoying them while watching sport. This campaign is a fun look at the many different types of sports fans out there and their love of the country’s favourite chip”.

Marketing director of Smith’s, Jenni Dill, said:  Smith’s is for all fans, and our new campaign is one of the most engaging pieces of communication yet developed for Australia’s much loved chip brand – Smith’s. You know you love ‘em”.

The “Smith’s - For All Fans” campaign, including TV, print, outdoor and digital executions, holds up a mirror to the nation and celebrates the unsung heroes of sport – the fans – letting punters find out which kind of fan they are.  In doing so, it aims to remind the nation that sport just isn’t sport without your mates and your Smith’s. 



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