Leading nutritional supplement company Nutraceutical, has awarded Smith Brothers agency a number of marketing and advertising assignments following multiple reviews. Smith Brothers has been tapped to design 10 websites for Nutraceuticals leading brands including Solaray, Dynamic Health, Zand, Heritage Store, Sunny Green and Life-flo. In addition the agency will also be developing advertising and marketing programs for Solaray, which has over 900 Solaray-branded products in its portfolio.
The Solaray account was awarded following a separate competitive review in which Smith Brothers was named AOR for advertising.
“The supplement category is fragmented, with low levels of brand loyalty. We were looking for an agency with a proven ability to develop a compelling narrative that really distinguishes our brands,” said Cabot Woolley, chief experience officer. “Smith Brothers demonstrated an ability to visually and verbally craft powerful brand stories for many natural food brands across digital and traditional channels. The work they have underway will really change the way consumers interact with our brands.
The new websites are already in production and will be rolled out starting early in the 4th quarter of 2019. For Solaray, Smith Brothers will be creating new positioning for the Solaray master brand as well as launching key new products over the next year from each of Solaray’s new sub-brand families.
“There are very specific attributes that set Solaray’s brands apart in a supplement market rife with ambiguity,” said Michael Bollinger, Smith Brothers agency president. “We are very excited to highlight Solaray’s competitive points of difference and to help further build its leadership in the industry.”
The new Solaray work will launch in 2020 and is expected to run across a variety of traditional and digital channels.