Last night in the UK, Smirnoff launched the first piece of a new brand mission and campaign that will roll out globally at the beginning of 2013.
The television commercial ‘Nocturnal Awakening’ introduces a new global tagline for Smirnoff, ‘Yours For The Making’.
‘Nocturnal Awakening’ encourages people to explore new possibilities and challenge convention – to make the night their own and try something new. Rich with metaphor, the spot layers inventive texture across the spot, showing people being creative with the world around them – using what is available to transform their nightlife experiences in unexpected ways. Nocturnal Awakening and the new Smirnoff campaign were developed by JWT New York with Smirnoff Global and Smirnoff Western Europe.
A :60 second version of Nocturnal Awakening debuted in the UK on October 2 during the Champions League football on ITV, and will then roll out in Northern Ireland and Germany two weeks later, followed by Mexico. The spot includes the first use of the new line, Yours for the Making, and provides a glimpse into what is to come from the brand as the full campaign rolls out globally in 2013.
Building on the “Nocturnal Awakening” commercial, Smirnoff will roll out a platform and global campaign in 2013 that inspires and empowers people to challenge convention and seek out new experiences.
Agency: JWT New York
Executive Creative Director: Ben James
Art Director: Eric Larkin
Copywriters: Alexis Reid, Visha Nguyen
Global Planner: Yusuf Chuku
Head of Production: Sergio Lopez
Senior Producers: Angela Buck, Holly Otto
Project Managers: Joe Watana, Terea Shaffer
Global Business Director: Amy Frisch
Global Account Director: Nicole Bray
Account Associate: Tyler Harris
Chief Creative Officer, North America: Jeff Benjamin
Co-Chief Creative Officers, New York: Ryan Kutscher, Matt MacDonald
Client Team: Simon Burch, SVP Global Brand Director & Michelle Klein, VP Smirnoff Global Marketing, Communications & Digital
Director: Nima Nourizadeh
Production Company: Partizan
Post-Production (Flame): Final Cut/Absolute
Editor: Dan Sherwen
Editing House: Final Cut
Post/Color Correction House(s): Company 3
Colorist: Tom Poole
Audio: Squeak E Clean
Animation: The Picture Mill
Digital Agency: Profero
PR Agency: Edelman