3 years ago
Yesterday Lexus launched their new (60 second extended version) Super Bowl spot “Man and Machine”, with their new tagline “Experience Amazing” which features freestyle dancer Lil Buck, narration by actress Minnie Driver and Sia’s latest single “Move your body”
The film was produced a few months ago by Smile's new partner/exec producer Scott Horan and directed by Jonas Akerlund through production company Serial Pictures USA.
Beautifully executed and styled (stylist B Akerlund) the film shows off Lil Buck’s incredible dancing to highlight the new models’ almost human-like movement and “inspire emotions”.
Post Production Company: Chimney Pot
Director: Jonas Akerlund
DOP: Par Ekberg
Executive Producer: Violaine Etienne
Production Company: Serial Pictures USA
Stylist: B Akerlund
Line Producer: Scott Horan
Creative Agency: Team One
Song: Sia “Move your Body”
Categories: Automotive, CarsSmile Barcelona/Madrid, 3 years ago