Smile's Scott Horan is Man and Machine in Lexus' Super Bowl Spot

Yesterday Lexus launched their new (60 second extended version) Super Bowl spot “Man and Machine”, with their new tagline “Experience Amazing” which features freestyle dancer Lil Buck, narration by actress Minnie Driver and Sia’s latest single “Move your body”

The film was produced a few months ago by Smile's new partner/exec producer Scott Horan and directed by Jonas Akerlund through production company Serial Pictures USA.  

Beautifully executed and styled (stylist B Akerlund) the film shows off Lil Buck’s incredible dancing to highlight the new models’ almost human-like movement and “inspire emotions”.