Smile's Scott Horan is Man and Machine in Lexus' Super Bowl Spot

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The new spot was produced by Horan and directed by Jonas Akerlund
Smile's Scott Horan is Man and Machine in Lexus' Super Bowl Spot

Yesterday Lexus launched their new (60 second extended version) Super Bowl spot “Man and Machine”, with their new tagline “Experience Amazing” which features freestyle dancer Lil Buck, narration by actress Minnie Driver and Sia’s latest single “Move your body”

The film was produced a few months ago by Smile's new partner/exec producer Scott Horan and directed by Jonas Akerlund through production company Serial Pictures USA.  

Beautifully executed and styled (stylist B Akerlund) the film shows off Lil Buck’s incredible dancing to highlight the new models’ almost human-like movement and “inspire emotions”.

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Client

Advertiser: Lexus

Post Production / VFX

Post Production Company: Chimney Pot

Production Company

Director: Jonas Akerlund

DOP: Par Ekberg

Executive Producer: Violaine Etienne

Production Company: Serial Pictures USA

Stylist: B Akerlund

Line Producer: Scott Horan

Creative Agency

Creative Agency: Team One

Music

Song: Sia “Move your Body”

Genres: People

Categories: Automotive, Cars

Smile Barcelona/Madrid, 3 years ago