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Group745
Group745
Group745
Group745
Group745
Group745
Creative in association withGear Seven
Group745

Smashburger's Screaming Pickles Will Not Be Ignored

27/04/2021
Advertising Agency
Rochester, USA
238
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Partners + Napier brings an unexpected 'Voice' to the chicken wars

To signal the arrival of Smashburger’s new Scorchin’ Hot Crispy Chicken Sandwich, creative & media AOR Partners + Napier created 'Pickles', a video developed specifically for social feed placement where spots are typically viewed with the sound off. 

Rather than just accepting that reality, the team leaned into it by making the captions startling enough to grab a viewer’s attention and bring an unexpected “voice” to the chicken wars. The spot was made in-house by the agency’s own Gammut Productions.

Smashburger’s Scorchin’ Hot Crispy Chicken Sandwich, inspired by Nashville Hot Chicken, is available for a limited time at nearly 200 locations in the U.S. and Canada: Scorchin' Hot Crispy Chicken - Available 4/19! | Smashburger

Credits
Brand
Agency / Creative
Production
Music / Sound
Credits
Brand
Agency / Creative
Production
Music / Sound
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