​Mobile network SMARTY today releases its newest campaign, promoting its ‘simple, honest’ approach to contracts. The campaign of 20-second and six-second films was conceived by Gravity Road and produced by Somesense.

The films, designed and directed by Pencil Bandit, poke fun at how over-complicated and confusing contracts can be, and feature unique characters developed by Pencil Bandit to convey the polarisation between SMARTY’s ‘no nonsense’ approach and the complex, jargon-filled methods of other mobile network providers.

The voices in the campaign are provided by Tom Bennett, who starred in Channel 4 sitcom 'PhoneShop', and Katherine Parkinson, star of 'IT Crowd', 'The Honourable Woman', and 'Humans'.

Pencil Bandit comments: “This was a perfect debut project under Somesense: combining Gravity Road’s snappy scripts with my strange menagerie of characters, and mixing in some visual gags for extra flavour. Add a sprinkling of improv and a soupçon of silly voices in the recording sessions, et voilà! Bon appétit! It was a relatively swift schedule, but our hyper-flat look and punchy animation style only helps to sell these little shop-based comedy skits, sometimes in under six seconds.”

Head of brand, propositions and marketing at SMARTY, Sayed Hajamaideen, adds: "We are really excited to be working on this innovative campaign with Gravity Road and the award-winning animator Pencil Bandit. The films reinforce SMARTY's simplified and transparent, no nonsense approach, giving choice and flexibility, which we all need a bit of in these ever-changing times.”