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SMARTY Banishes Complicated Contracts with Animations from Witty Artist Pencil Bandit


The campaign was conceived by Gravity Road and produced by Somesense

SMARTY Banishes Complicated Contracts with Animations from Witty Artist Pencil Bandit

​Mobile network SMARTY today releases its newest campaign, promoting its ‘simple, honest’ approach to contracts. The campaign of 20-second and six-second films was conceived by Gravity Road and produced by Somesense.

The films, designed and directed by Pencil Bandit, poke fun at how over-complicated and confusing contracts can be, and feature unique characters developed by Pencil Bandit to convey the polarisation between SMARTY’s ‘no nonsense’ approach and the complex, jargon-filled methods of other mobile network providers.

The voices in the campaign are provided by Tom Bennett, who starred in Channel 4 sitcom 'PhoneShop', and Katherine Parkinson, star of 'IT Crowd', 'The Honourable Woman', and 'Humans'.

Pencil Bandit comments: “This was a perfect debut project under Somesense: combining Gravity Road’s snappy scripts with my strange menagerie of characters, and mixing in some visual gags for extra flavour. Add a sprinkling of improv and a soupçon of silly voices in the recording sessions, et voilà! Bon appétit! It was a relatively swift schedule, but our hyper-flat look and punchy animation style only helps to sell these little shop-based comedy skits, sometimes in under six seconds.”

Head of brand, propositions and marketing at SMARTY, Sayed Hajamaideen, adds: "We are really excited to be working on this innovative campaign with Gravity Road and the award-winning animator Pencil Bandit. The films reinforce SMARTY's simplified and transparent, no nonsense approach, giving choice and flexibility, which we all need a bit of in these ever-changing times.”


Agency / Creative
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Genres: Comedy, Music & Sound Design, Dialogue, Animation

Categories: Utilities, Mobile Network

Somesense, Fri, 02 Oct 2020 15:56:43 GMT