SmarTone Appoints TBWA\Hong Kong as Creative Agency of Record

SmarTone, a leading telecommunications company in Hong Kong, has appointed TBWA\Hong Kong to manage its through-the-line communications, effective immediately. 

With over 1.9 million users, SmarTone is a customer-centric organisation that believes in constantly challenging the status quo to better meet customer needs, and is renowned for its outstanding customer care.

TBWA\Hong Kong won the business after the telecom service provider called for a competitive agency pitch at the end of 2015.

“Throughout the pitch, TBWA showed their strength beyond a creative agency, establishing themselves as a strategic partner by providing 360° communication solutions to meet our business needs,” said Josephine Lam, Head of Marketing and Sales at SmarTone. “As we always innovate to better meet customer needs, it is important for us to find an agency partner who shares the same spirit.”

“We are thrilled to be SmarTone’s lead creative agency,” said Jan Cho, General Manager of TBWA\Hong Kong. “It was a rigorous and extensive exercise, which continually pushed us to put our best thinking forward. We’re excited to help SmarTone cut through a fiercely competitive category, using our deep digital and social capabilities and, above all, implementing disruption in everything we do.”