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Smart Device Manufacturer Provides New OPPO-tunity to Look to the Bright Side of 2020

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Fred & Farid highlights the real stories of real people to spread OPPO’s positive spirit with uplifting holiday campaign 'Look for the good #LivelyTogether'

Smart Device Manufacturer Provides New OPPO-tunity to Look to the Bright Side of 2020
OPPO has released a new film, directed by Bob Jeusette, encouraging all of us to look to the bright side of 2020. The film highlights the real stories of real people to spread the brand’s positive spirit and connect closer with audiences in different European countries.

Everyone agrees, 2020 has been a tough year, but OPPO, one of the world’s leading smart device manufacturers and innovators, believes there is also some good to take away. “2020? The worst... but in the end, maybe it wasn’t such a bad year after all?”

2020 forced us to grow up faster than expected in such a short amount of time. The lockdown established in most countries of the world gave the opportunity for many people to have extra time on their hands. Sometimes they were able to focus on self-care to improve their mental and physical health, set up new routines, and/or finally start those meaningful projects that had been postponed for years. 

For the the launch of the new Reno4 lite in Europe, OPPO unveiled 'Look for the good #LivelyTogether', a positive global campaign developed by OPPO and FRED & FARID Los Angeles to spread the brand’s positive spirit and connect closer to audiences in Eastern Europe.

For this European campaign from OPPO, the agency found a common insight of resilience and hope across different countries during this special holiday season: the idea was to recall that despite such a difficult time, some good things have happened throughout the year.

The agency commented: “Being based in Los Angeles, we found it very exciting and modern to work for a global tech giant, based in Dongguan (China), for the European market. This shows how our industry has become global.”

Directed by Bob Jeusette of Imposter, the campaign shot in a studio in Kiev, Ukraine, features many real people on colourful backgrounds telling their uplifting stories, from little to big milestones, new hobbies and exploration, to new pets, relationships, and even growing families. With a pleasant dose of reality, the campaign is a welcome twist on a traditional holiday theme.

“It’s the end of a very difficult year, probably the most difficult year we’ve been through", the agency added. "We wanted to get real human reactions, and focus on the positive. Because if you dig a bit into what happened in people’s life in 2020, you can still find some positive.”

2020 is definitely a transformative year that will mark our lives for many reasons - as we are all aware of the all serious consequences of this pandemic, we can also look back and list the positive things that have paved the way.

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Client: Oppo EEU

Title of ad: LOOK FOR THE GOOD

Place of shoot: Kiev Ukraine


Agency: FRED & FARID Los Angeles

Chief Creative Officers: Fred & Farid

Creative Director: Nicolas Berthier

Junior Art Director: Bridget Callahan

Business Director: Nathan Smith, Jules Chaffiotte

Account Supervisor: Mariam Salcido

Executive Producer: Amanda Van Caneghem

Senior Producer: Andy Caramanzana

Business Affairs: Michelle McKinney & Alex Lebosq


Production Company: Imposter

Director: Bob Jeusette

EP: Avtar Khalsa

Line Producer: Sara Bailin

Service Production Company: Limelite X Kinomoto

EP: Vlad Bolyelov

Producer: Nastia Ivashchuk

DP: Hugo Carlier / Anton Fursa

Production Designer: Alexey Velichko

Wardrobe: Marine Gabaut

Wardrobe assistant: Kostya Goncharuk

Hair/Makeup: Nataly Esmurzieva

Photographer: Michael Fedorak


Editorial: Cabin Edit

Managing Partner: Carr Schilling

EP: Adam Becht

Editor: Matt Schaff

Producer: Katy Lester

AE: Matt Simmons

Composer: Ali Helnwein

Post Production

Audio Mix: Lime Studios

Finishing: Shape+Light

Lead Flame: Sarah Marikar

Flame Assist: Austin Lewis

VFX Producer: Arielle Weir

Executive Producer: Cara Lehr

Genres: People

Categories: Business Services, Manufacturing

FRED & FARID, Thu, 03 Dec 2020 16:00:17 GMT