smart Confronts the Frustrations of City Life with Comedic 'City Peeps' Ads

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BBDO Berlin's light-hearted campaign for the car manufacturer tackles three annoying aspects of city life
smart Confronts the Frustrations of City Life with Comedic 'City Peeps' Ads
They make our city life more difficult and complicated than it already is: tourists wielding selfie sticks. Wide-eyed visitors wandering aimlessly through downtown areas and continually banging into other pedestrians. The over-enthusiastic jogger who insists on performing his or her stretching exercises on the bench you've chosen to sit on to enjoy your lunchtime sandwich.

The golden rule in the city is: Have consideration for other people. Be smart. And drive a smart! Because we all have to share the downtown areas – so that there's more fun for all of us in the city. 

This is the central message of BBDO Berlin's latest international social media campaign developed and implemented for smart. It features three lighthearted commercials that tackle such frustrating issues, with three sets of characters that can hardly be described as "smart".

The campaign will be launched at the end of April and will be featured on all smart worldwide channels (YouTube and Instagram).
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Post Production / VFX

Post Production Company: Till Markull


Sound Company: GINGER x MassiveMusic

Creative Agency

Creative Agency: BBDO Berlin

Chief Creative Officer: Till Diestel

Executive Creative Director: Siyamak Jung

Art Director: Wolfgang Warzilek, Erin Conboy

Copywriter: Erick Hernandez Barrios, Dara Kleyer

Creatives: Goldiss Afshar (Content)

Account Management: Martin Gülker

Production Service

Production Service Company: Lief

Production Company

Production Company: CraftWork

DOP: Marcus Autelli

Producer: Daniel Siegler


Music Company: GINGER x MassiveMusic

Genres: Comedy, People, Dialogue

Categories: Automotive, Cars

BBDO Group Germany, 1 year ago