smart Confronts the Frustrations of City Life with Comedic 'City Peeps' Ads
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BBDO Berlin's light-hearted campaign for the car manufacturer tackles three annoying aspects of city life
They make our city life more difficult and complicated than it already is: tourists wielding selfie sticks. Wide-eyed visitors wandering aimlessly through downtown areas and continually banging into other pedestrians. The over-enthusiastic jogger who insists on performing his or her stretching exercises on the bench you've chosen to sit on to enjoy your lunchtime sandwich.
The golden rule in the city is: Have consideration for other people. Be smart. And drive a smart! Because we all have to share the downtown areas – so that there's more fun for all of us in the city.
This is the central message of BBDO Berlin's latest international social media campaign developed and implemented for smart. It features three lighthearted commercials that tackle such frustrating issues, with three sets of characters that can hardly be described as "smart".
The campaign will be launched at the end of April and will be featured on all smart worldwide channels (YouTube and Instagram).
Post Production / VFX
Post Production Company: Till Markull
Sound Company: GINGER x MassiveMusic
Creative Agency: BBDO Berlin
Chief Creative Officer: Till Diestel
Executive Creative Director: Siyamak Jung
Art Director: Wolfgang Warzilek, Erin Conboy
Copywriter: Erick Hernandez Barrios, Dara Kleyer
Creatives: Goldiss Afshar (Content)
Account Management: Martin Gülker
Production Service Company: Lief
Production Company: CraftWork
DOP: Marcus Autelli
Producer: Daniel Siegler
Music Company: GINGER x MassiveMusic
Genres: Comedy, People, Dialogue
Categories: Automotive, CarsBBDO Group Germany, 1 year ago