Shot on location in Barcelona, Ben Newman directs this beautifully composed, high energy spot for smart car for AMV BBDO with effortless style.
In a variation of dynamic camera moves, Ben brings together the innovative design of the Mercedes Benz Smart Car with the unique skills and mind-blowing tricks of pro skateboarders Killian Martin and Alfredo Gomez, creating an exciting, authentic and credible spot for a car made for two.
Director: Ben Newman
Production Company: Pulse Films
Agency: Weapon 7/AMV BBDO
Creative team: Anthony McGinty and Jason Cascarina
Agency Producer: Adam Walker (AMV)
Production Company Producer: Oliver Roksill
DOP: Steve Annis
Editor: Tom Grove Carter at Family Editing
Post: The Mill (Producer Cat Scott, Colourist Aubrey)
Music: Factory (Anthony Moore & Will Cohen)
Track: 'You Rascal You' by Hanni El Kh