senckađ
Group745
Group745
Group745
Group745
Group745
Group745
Creative in association withGear Seven
Group745

Small Dogs Assemble in Pedigree's Superpowered Campaign

04/03/2021
Advertising Agency
New York, USA
294
Share
BBDO New York introduces 'The League of Hero-ish Small Dogs' with a comic book and online videos

Pedigree has launched a new campaign highlighting the big personalities of small dogs and the superpowers they think they have. Creative agency BBDO NY developed a suite of assets for the campaign, including a digital comic book, two 15-second online videos and a Snapchat lens and filter.

With the launch of the campaign, the PEDIGREE brand is also kicking off the Hero-ish Small Dog Contest, where dog owners across the US can share the superpowers their small dogs think they have for a chance to have their pet featured in the next edition of 'The League of Hero-ish Small Dogs' comic book. The contest is open for entries now through March 26.

The campaign is being supported through organic social content, a campaign landing page and influencer support from the dogs starring in the comic book. In addition, the brand is promoting the OLV spots with paid social to support their PEDIGREE Small Dog Dry Dog Food.




Agency / Creative
Production
Music / Sound
Work from BBDO New York
A Rip in Reality
Meta Quest
21/05/2024
18
0
Dream With Rainn
AT&T
21/05/2024
21
0
Tail Orchestra
Pedigree
21/05/2024
29
0
ALL THEIR WORK