Thu, 22 Apr 2021 13:45:48 GMT
Small businesses have been closing their doors while Amazon just closed their best year with $386 billion, an increase of 37% from 20191. With a third lockdown well underway, a few local shops decided to turn their biggest competition into self-promotion by handing out business cards made from used Amazon boxes. Unbox local – a campaign developed by creative agency TAXI Toronto – is meant to encourage people to shop local and remind them of the importance of supporting small business.
“The boxes were found around the city, each one cut and stamped individually,” says Alexis Bronstorph, co-chief creative officer at TAXI. “It’s heartbreaking to see the impact these lockdowns have on small business. We knew we had to start the shop local conversation again, or at least keep it going.”
The campaign has launched with Toronto-based book shop Another Story and Sweet Pete’s Bike Shop, who have both felt the impact of The Amazon Effect. Yet, they still push to keep their doors open, doing everything they can to remain part of the communities they’ve helped to shape.
Unbox Local is open to other small businesses. For a chance to get a free stamp go to unboxlocal.org or email firstname.lastname@example.org more - Creative
Categories: Retail and Restaurants , Retail StoresTAXI Canada, Thu, 22 Apr 2021 13:45:48 GMT