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Small Business Owners Avoid Disaster with Ease in New Vistaprint Campaign

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CALLEN partnered with MJZ's Craig Gillespie to produce the online spots - known for his films 'I, Tonya' and 'Lars & The Real Girl'

Small Business Owners Avoid Disaster with Ease in New Vistaprint Campaign
Austin-based agency CALLEN has launched its first global marketing campaign for Vistaprint. These days you have to be able to adapt quickly, and pivot - especially small business owners. Vistaprint has helped many people tackle this challenge - especially during the pandemic - making access to the high-quality tools, services and products small business owners need easy, affordable and premium. They provide support, credibility and legitimacy to every business owner.

Directed by Craig Gillespie, known for film work including 'I, Tonya' and 'Lars & The Real Girl', and commercial work for brands including Nike, Apple, Call of Duty and Snickers, the campaign centres on different small business owners who each experience what could be a disastrous moment for their business. Each business owner tackles the challenge with ease, with the help of Vistaprint.

Each storyline consists of a brand spot and supporting testimonial spots, and began running 16th February in the US, UK and France on YouTube.

- Vistaprint, 'Yoga'

- Vistaprint, 'Fish'

- Vistaprint, 'Just Kidding'

- Vistaprint, 'Hotel'

- Vistaprint, 'Never Better'

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Client: Vistaprint

CMO: Ricky Engelberg

VP Customer Strategy & GTM Planning: Heather Deschenes

Creative Director: Julie Halloran

Senior Communications Strategist: Rae Ellen Stoddard

Communications Strategist: Jason Olbrycht

Manager, Media Production: Christa Proposki

Directeur Croissance: Arnaud Stern

General Manager UK & Ireland: Emily Shirley

Head of North America Marketing: Erin Shea


Agency: CALLEN

Founder / CCO: Craig Allen

Managing Director: David Hughes

Head of Strategy: Julianna Simon

Brand Director: Kelly Marshall

Executive Producer: Matt Mattingly (Hone Production)

Art Director: Angela Dai

Copywriter: Sam Carlson

Creative Directors: Matt Nall and Kyle Davis

Sr Business Affairs Director: Kacey Kelley



Director: Craig Gillespie

Executive Producer: Emma Wilcockson

Producer: Martha Davis



Editor: Gavin Cutler

Executive Producer: Gina Pagano

Assistant Editor: Megan Heard

Music and Sound

Sound Design: Marc Healy / Henry Boy

Engineer: Bill Chesley

Executive Producer: Kate Gibson

Music: Walker

Executive Producer: Abbey Hendrix

Music Supervisor: Julianne Wilson

Engineer: Christopher Keyes



ECD / Partner / Lead Artist: Tim Davies

Senior Executive Producer/ Partner: Sue Troyan

Head of CG/ CG Lead: Mike Dalzell

Senior VFX Producer: Jami Schakel

VFX Producer: Andrew Cowderoy

2D Team: Rob Winfield, Susanne Scharping, Tim Bird, Steve Cokonis, Steve Gibbons, Robert Murdock and Brad Scott

CG Team: Carl Harders, Nico Sugleris, Matt Longwell, Kerry Graham, Bryan Repka and Igor Stefanovic

Categories: Retail and Restaurants , E-Commerce Platforms

MJZ, Fri, 19 Feb 2021 15:50:58 GMT