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Small Actions Inspire Big Moments in Northgate Market Holiday Campaign

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Agency Circus celebrates Mexican Christmas rituals in new spot

Small Actions Inspire Big Moments in Northgate Market Holiday Campaign

Northgate Market, the family-owned and operated Hispanic supermarket chain, together with its agency Circus, launched 'Holiday Miniatures', its holiday season digital and TV campaign that celebrates key Mexican traditions, using stop motion animation techniques. Northgate Market and Circus partnered with an award winning stop motion animation production team to build customised miniature sets representing typical Mexican rituals around the upcoming celebrations.

“Every Holiday season is different for everyone. From traditions, culture and moments in life, each family celebrates in a very unique way, but always surrounded by food. This spot, being around the holidays, needed food to be the hero. We needed to squeeze in authenticity along with Mexican traditions. The assignment was a tall order, but Circus added the magic!” said Caro D’Antuono, vice president of marketing for Northgate Market. 

"The Holiday season has always been a time for family, and according to our data analytics of the Hispanic audience, it means a time to bring back family traditions such as posadas, tamales and the Christmas tree. Hispanics gather during this season to remember and build new family memories. Northgate Market wants to be part of these celebrations, providing their clients with the supplies to create meaningful memories,” said Bruno Lambertini, founder and CEO of Circus.  

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Client

Advertiser: Northgate

Clients: Caro D'Antuono, Peter Botello, Lizette Gonzalez

Production Company

Director: Mab & Becho

Producer: Gaby Carcova

Production Company: Primo

Sound

Audio Post Company: Bamba

Other

Motion Graphics: Wolf

Creative Agency

Account Management: Jennifer Quezada

Art Director: Sabina Dunayevich, Adrian Vasquez

CEO: Bruno Lambertini

Copywriter: Alejandro Ramirez

Copywriters: Miguel Romano

Creative Agency: Circus

Creative Director: Marcela Angeles

Director of Digital: Aaron Nava

Executive Creative Director: Federico Durán

Producer: Alex Wirtzer

Genres: Animation, People

Categories: Supermarkets, Retail and Restaurants

AdverPR, Wed, 19 Dec 2018 16:53:14 GMT