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slowthai and A$AP Rocky Take a Wild Bite for Trippy MAZZA Video

Creative 108 Add to collection
Long term creative collaborators THE REST directed the wild video with Pulse Films
slowthai and A$AP Rocky Take a Wild Bite for Trippy MAZZA Video

Some of slowthai’s most recognisable and heralded music videos have been helmed by THE REST (‘BB’, ‘Gorgeous’, ‘Ladies’, ‘North Nights’), who also serve as his long-time creative directors, so it makes sense for his first outing in 2021 that they join forces for another insane go round. 

This time THE REST direct slowthai in his new A$AP Rocky featuring banger MAZZA. The two are held up in separate hotel rooms alone when they bite into a questionable Apple that sends them into an insane trip of featuring bulging eyes, floating sofas and hallucinogenic room service, naturally. 

The Rest commented: "The idea for the video took many different forms, no thanks to effects that COVID has had on the world. But we desperately didn’t want to make a video that felt like it was shot in two different countries during a pandemic (even though it had to be). ‘Fear and Loathing in Las Vegas’ became a key reference point as it covers similar themes, namely going paranoid and hallucinating in a hotel room. Visually, we wanted to build and elevate on the work we’ve been doing with slowthai and looked to the strong punchy colours from some of our favourite films like Jeunet & Caro’s Delicatessen, Wes Anderson’s The Grand Budapest Hotel and Hype Williams’ more playful music video work from the late 90s and early 2000's. Both artists went all out and totally committed to their performances and the creative of the video which served the vision brilliantly". 


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Production 

Directors: THE REST

Production Company: Pulse Films

UK

Producer: Andy Picton  

DOP: Pieter Snyman  

1st AC: Josh Tue  

2nd AC: Kitt Sullivan  

Trainee: Ishraq Baig  

Gaffer: James Duffy  

Spark: Sam Crook  

Steadicam: Tommy McMahon

Stylist: Daniel Pacitti  

Costume Design: Hollie Peck  

Prod Design: Froude studio & Analogue Space  

Hotel Porter: Nathaniel Williams  

Casting: Bardha Krasniqi @ Road Casting  

Post producer: Athene Xenia Aristocleous @ Glassworks  

Grade: Jonny Thorpe @ Glassworks 

VFX: Jeremy Ngatho Cole  

3D artist: Spirit.View  

US Team

Producer: Jeffrey Shroeder  

Coordinator: Evan Lane  

DOP: Ben Carey  

1st AD: Mecca

1st AC: Carey Hu  

2nd AC: Jade Alexia  

Stylist: Matthew Henson  

Steadicam: Austin Castelo  

Gaffer: Rome Petersson  

spark: Alex Felder  

spark: Swing Daniella 

Spark: Carmel Berg

Tech Coordinator: Joshua Douglas

Production design: Izzy Garcia  

Leadman: Malcolm A Davis II  

Art Direction: @xjermsx

Set Dresser: @milena

Set Dresser: Dena Winter  

Set dresser: Mario Alonso  

Set Dresser: @bank.roll34

Set Carpenter: Chris Toro  

PA: Ben Wiseman

PA: Andie Rapavy  

Casting Director: Jonny Problem 

On Set Stylist asst: Crsytal Geller  

Special thanks: Sean Whalen, Konduit NYC & Be Electric Studios

Genres: Music & Sound Design, People, Storytelling

Categories: Music video, Short Films and Music Videos

Pulse Films, Fri, 08 Jan 2021 15:23:59 GMT