Slingshot Tells Stories Of Texas Trailblazers In New Tourism Spot

Agency Slingshot tapped Lucky Post to help capture the spirit of the state for Texas Tourism in a new spot that recently launched nationwide. The journey takes viewers to Texas’ cities, forged by trailblazers and free thinkers who seized every moment. The spot encourages travelers to do the same, highlighting just a few of the many cultural offerings, unique experiences, and compelling sights available in the state’s distinctive metropolises.

Lucky Post Editor Sai Selvarajan edited together new vantage points on iconic imagery, along with moments large and small that embody the highlighted locations throughout the state. He worked closely with Lucky Post designer Seth Olson to layer images and weave illustrative moments that simultaneously pay homage to the past and capture the vitality of the present. 

“Working closely with the agency creative team, we wanted to convey a sense of style and grace in a piece that was meant to be both epic and beautiful,” says editor Sai Selvarajan. 

“By layering imagery we were able to present a lot of information in a short period of time,” adds Seth Olson, “There were subtle treatments throughout that evoked mood and tone without taking away from the natural energy and inherent beauty of the real life places and people.”

The previous award-winning Texas Tourism campaign via Slingshot with creative editorial by Lucky Post highlighted the great outdoors, music and the western experience. The spots are a call to discover more experiences at TravelTex.com, which features travel ideas for any age and any interest. In addition to the website, the Travel Texas official mobile travel guide app is a passport to a one-of-a-kind trip through Texas.

Credits

Agency: Slingshot

ECD: Susan Levine 

Art Director: Clay Coleman 

Executive Producer: Ann Vorlicky 

VP/Client Services: Tony Balmer 

Managing Account Director: Danielle Rector 

Sr. Account Executive: Rachel Massey 

Account Executive: Beth Ann Williams 

Production: Directorz 

Director: Jeff Bednarz

EPs: John Gilliland & Anita Olan

DP: Mark Thomas

Editorial & Post: Lucky Post 

EP: Jessica Berry

Producer: Kendall Kendall

Editor: Sai Selvarajan 

Sound Design: Scottie Richarson 

VFX: Seth Olson 

Finish: Tone Visuals

Sound: Breed