Sleeman Breweries Names Mint as Social Agency of Representation

This past January, Canadian creative agency Mint saw its social team flex their creative muscles after securing a new and exciting social AOR with the country’s third-largest brewery, Sleeman.

Known for its work with GoGo squeeZ, Mint is eager to brew up engaging, cutting edge social media strategies and content that’ll set the brand apart from its competitors - keeping fans of the product craving the refreshing beer all year. 

“We are so excited to be partnering with one of Canada’s favourite breweries, helping them create content strategies that both respond to, and build culture,” said Ashley White, VP of Mint. “We will continue to leverage the brand's bold and audacious history to stand apart and lead with a way of thinking that's ahead of the curve.”

Specifically, led by account director, Sebastien Darcel-Sinclair, Mint has been tasked to work alongside Sleeman’s brand team to elevate its Instagram and Facebook channels, delivering innovative content and social management that capture the brand's crafty spirit and historically bold brewing heritage. 

With a mutual focus on fostering entrepreneurial spirits and a shared tendency to break convention, it's clear that Sleeman and Mint's shared values make them perfect partners who will apply ‘craftier thinking’ to social content.