Peach
Hobby home page
liahome
Soundlounge
Five By Five
jw collective
Contemplative Reptile
Please Select
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South Africa Edition
  • Ukrainian Edition

SKYN's Seductive Spot Explores Pleasure from Head to Toe

Creative 236 Add to collection

Sid Lee Paris and PRETTYBIRD UK launch the cheeky ode to freedom and pleasure featuring a rendition of the classic 'Head, Shoulders, Knees, and Toes' by feminist icon Peaches

SKYN's Seductive Spot Explores Pleasure from Head to Toe

At the beginning of the global lockdown, SKYN started their quest to encourage couples to seek pleasure with two campaigns created by Sid Lee: Stay and f*** at home and The Pleasure Calendar.

“Pleasure is an endless exploration”, directed by Matt Lambert out of production company PRETTYBIRD UK, continues to build on this strategy by encouraging people to keep exploring.

In a world where we need to avoid touch outside, being stuck indoors gives us an opportunity to explore the touch of intimacy more than ever; and at a time in which we can’t travel far, the possibilities to discover through pleasure are limitless – a whole new world right at our fingertips.

With that in mind, SKYN and Sid Lee have created a cheeky ode to exploration, freedom and pleasure, by giving a twist to the most well-known song ever written about body parts: 'Head Shoulders Knees and Toes'. Through this campaign, SKYN wants to encourage pleasure seekers to go beyond what they already know and start learning again, by trying, touching, exploring and having fun with their bodies. 

The campaign is an invitation to explore pleasure, from the point of view of different communities, sexual orientations, and gender identities; with the engaged collaboration of director Matt Lambert, cinematographer Rina Yang, pop icon Peaches, and five real couples: @julyjones & @dakotarobinn, @violetig_ & @calmzulu, @theozero & @luisdejavier, and @efarnellwatson & @joshuajs91.

"Much of my work over the years has focused on authentic representations of queer intimacy, love and sex. It was so exciting to be able to bring these worlds, and experience of directing countless intimacy/sex scenes, to a mainstream commercial space.” – Matt Lambert, PRETTYBIRD UK

The bespoke, adult, version of 'Heads, Shoulders, Knees, and Toes' featured in the film was born from a global collaboration between teams in Paris and London, and Peaches (in Berlin), whose partnership was particularly important for the project. Musician, producer, director, and performance artist, Peaches is a legendary feminist pop icon who has spent nearly two decades pushing boundaries and wielding immeasurable influence over mainstream pop culture from outside of its confines, carving a bold, sexually progressive path that has opened the door for countless others to follow.

The brand is also announcing the launch of its freshly redesigned website, www.skyn.com, designed by Sid Lee. The new site goes beyond the norm and reflects SKYN’s commitment to the exploration of pleasure. Through its digital overhaul, the brand extends the commitment towards genuine intimacy, by providing thoughtful curated tips and advice on a variety of topics. In the online shop customers can find the brand’s full range of products, from its new line of toys to condoms.

The campaign, which debuted in Australia in November, followed by Brazil, will continue in the UK, US, France, Poland, Italy, and will include separate product films on SKYN’s social media and a print campaign.

view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.
Agency

Advertising Agency: Sid Lee Paris

President: Johan Delpuech

Executive Creative Director: Sylvain Thirache

Creative Directors: Céline and Clément Mornet Landa

Creative Copywriter: Paula Hochberg

Creative Copywriter: Jillian Young

Art Director/Editor: Yoann Plard

Art Director: Layla Gras

Art Director: Adriana Guix

Art Director: Olivier Bodet

Head of Production: Thomas Laget

Producer: Marine Redon, Benoit Fernandes

Head of Social Media: Alexandre Ponte

Social Media Manager: Jeff Deconchat

Head of Strategy: Bruno Lee

Strategic Planner: Sarah Herbain

Managing Director: Mehdi Benali

Group Account Director: Héloïse Marchal

Group Account Director: Jessica Ferris

Account Manager: Paul Pieuchot

LifeStyles - SKYN

Global Marketing Strategy Director: Marta Toth

Global Brand Marketing Manager: Nicolas Woussen

Production

Production : PrettyBird UK

Director : Matt Lambert

DOP: Rina Yang

Social Media Photographer: Ben Cole

Executive Producer: Juliette Larthe

Producers: Meghan Willcox, Amalia Rawlings

Production Manager: Benji Landman

Genres: People

Categories: Pharmacy, Contraception and Lubrication

Sid Lee, Tue, 26 Jan 2021 13:24:52 GMT