Tour guide created by Sid Lee Paris offers an immersive peak into the world of sensual getaways
Browsing through a guide to the world’s best hotels could enlighten you on the celebrated designer who mystified the entrance hall, or the eclectic gluten-free menu crafted together by a head chef.
SKYN decided to shift this conversation around their brand purpose –intimacy for more pleasurable sex.
With the help of its global agency on record, Sid Lee Paris, the premium condom and lubricant brand brings you “Places of Intimacy” – the guide to the 30 best places to get intimate around the world (and share some SKYN together).
A compilation of destinations curated by GQ Magazine/Conde Nast Traveller, “Places of Intimacy” lives up to its promise- full of first-accounts about the most spacious bath, the most resistant curtains, the wildest carpet, or the mirrored room.
Each review was written by SKYN consumers or “intimate travellers” that tested each spot featured in the guide.
Céline et Clément Mornet-Landa, Creative director, Sid Lee Paris stated:
“After orchestrating a global casting via a digital experience that couples accessed through their smartphones, we recruited 12 couples. For three months, the company sent them to dozens of hotel rooms across the globe to test SKYN products (in ideal conditions) and tell us about the intimate spots that inspired their intimacy. In the guide, you’ll discover the photos and stories that they shared with us”
The book guide, designed by French design house, Irradié, was sent around the world.
The digital version was created with STINK Studios, for an immersive peek into 30 sensual stories and the highly-detailed, incredibly specific places that set the stage.
Jeyan Heper, President and General Manager Sexual Wellness Global Business Unit, Ansell said:
“As the brand that champions intimacy, we were set on creating a global experience that imparts our “Feel Everything” promise in allowing our consumers to be a part of it. This is our testament that intimacy can indeed be found anywhere and everywhere, and an invitation to our consumers to go on a trip and explore”