SKYN Celebrates Moon Landing Anniversary by Reminding Us to Explore Ourselves
Sid Lee Paris asks 'Why are we so afraid to explore our own bodies?' with film and outdoor campaign
This past weekend marked 50 years since man’s first step on the moon. 50 years since we entered previously un-imaginable, uncharted territory, ushering in a new era in exploration.
Sex brand SKYN decided to take advantage of this remarkable anniversary to get people thinking about an area we often forget to explore – ourselves – with a campaign from Sid Lee Paris for the launch of its new line of intimate accessories.
Decades after we first set foot on the moon, the idea of self-exploration is still considered taboo and sex toys remain illegal in many places, a perception SKYN hopes to change. To accompany the take-off, SKYN is launching a campaign with a film that pays tribute to exploration, using historical footage from NASA, and asks: “We were never afraid of exploring planets located millions of miles from us… so why then are we so afraid to explore our own bodies?”
The film will be accompanied by an outdoor campaign featuring the tagline “Exploring space is wonderful. Exploring ourselves should be too” with billboard trucks circling the headquarters of NASA in Washington, D.C. and SpaceX in L.A.
SKYN recently ventured into new territory itself. Earlier this year the brand introduced its own ED pill that can be ordered online and which comes in special packaging, a designer case that always stands on its own. By normalising ED and the notion of self-exploration, the popular brand hopes to carry out its mission to erase stigmas and make us more comfortable with ourselves.
So next time you’re looking up towards space, contemplating the stars, remember, there’s no shame in exploring a little lower.
The campaign launched on July 20th.view more - Creative
Creative Agency: Sid Lee Paris
Executive Creative Director: Sylvain Thirache
Creative Director: Céline and Clément Mornet Landa
Art Director: Ludovic Gontrand
Copywriter: Max Harrington
Producer: Francois Breteche
President: Johan Delpuech
Head of Production: Thomas Laget
Editor: Yoann Plard (Video)
Head of Strategy: Bruno Lee
Strategic Planner: Patrice Zamy
Managing Director: Mehdi Benali
Account Director: Héloïse Marchal
Account Manager: Trisha Mitra
President: Jeyan Heper (General Manager)
Global Marketing Director: Marta Toth (Marketing Strategy)
Brand Marketing Director: Nicolas Woussen (Global)
Genres: Animation, Dialogue
Categories: Pharmacy, Contraception and LubricationSid Lee, Mon, 22 Jul 2019 11:57:12 GMT