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Sky x Amazon Spot Is a Poignant Story about Turning the Mundane into a Joyous Living Room Experience

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FAMILIA’s David Mellor showcases the voice activated Sky Glass technology in new campaign

Sky x Amazon Spot Is a Poignant Story about Turning the Mundane into a Joyous Living Room Experience

Sky x Amazon's ‘Broken Leg’ is a poignant human story about turning the mundane into a joyous living room experience with the one you love. 

FAMILIA’s David Mellor brings this affecting creative to life with a myriad of visual effects transitioning the characters from the comfort of their living room to the story worlds of Sky and Amazon’s vast array of television entertainment.

The spot showcases the voice activated Sky Glass technology. Prompted by the “What should we watch?” Ben takes us on a journey through the different content Sky/Amazon has presented to him, where he collects content ‘tiles’ to cheer up his immobile partner Joseph. Classic transitions such as match and action cuts link the character into the respective worlds of Jack Reacher, Wheel of Time and Discovery of Witches.

There’s humour in Ben’s leisurely exploration of these worlds, always remaining in his living room attire while traversing through different periods and locations. The technical team FAMILIA assembled married science and art to nail every aspect of the worlds they created, with carefully designed art design and lighting to reflect the story worlds.

FAMILIA produced the TVC for the UK, German and Italian markets. 

SKY x Amazon was shot in Bulgaria with service company Solent. This project was a reunion for director David Mellor and producer Toby Walsham, who had last worked together five years prior on a unique global VR project for Marriott, in which he shot at the top of the Andes in Chile, a Rwandan ice-cream store and the streets of Beijing.

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SKY CREATIVE

AGENCY PRODUCER: Ciaran Bennett

AGENCY CREATIVE DIRECTOR: Aaron Willmer

AGENCY CREATIVE: Joe Dennett

AGENCY CREATIVE: Rob Donaldson

MARKETING LEAD: Lucy Hyde

ACCOUNT DIRECTOR: Amy Connery

GROUP ECD: Robin Garton

AMAZON

HEAD OF BRAND PARTNERSHIPS: Reece Littlejohn

FAMILIA

DIRECTOR: David Mellor

EXECUTIVE PRODUCER / PRODUCER: Toby Walsham

PRODUCER: Mark Gibbons

ASSISTANT PRODUCER: Emma Stevens Broyd

SOLENT

MD: Alex Momchev

MP: Magdalena Staneva

SERVICE PRODUCER: Tania Apostolova

PRODUCTION MANAGER: Mitko Milushev

PRODUCTION COORDINATOR: Tina Markovich

PRODUCTION ASSISTANTS: Niki Mihailova, Denis Oreshkov

CREW

DOP: Jordan Buck

1ST AC: Alasdair Baines

2ND AC: Ivaylo Yovchev

VIDEOPLAYBACK OPERATOR: Karl Taggart

VIDEO CONTROL: Borislav Stoyanov

DIT: Jivko Tchakarov

PRODUCTION DESIGNER: Caroline Story

ART DIRECTOR: Momchil Tasev, Ada Paunova

ASSISTANT ART DIRECTOR: Troyan Ivanov

CONSTRUCTION MANAGER: Minko Krastev

PROPS: Nedelcho Hazarbasanov

SET DRESSERS: Georgi Georgiev, Pancho Angelov

1ST AD: Simon Ashen

2ND AD: Teodora Petrova

AD TRAINEE: Damyan Tanev

SCRIPT SUPERVISOR: Maria Djidrova

SET PA MANAGER: Georgi Asenov

PAs: Mario Kovachev, Milen Ivanov, Miroslav Ivanov, Georgi Veselinov

GAFFER: Konstantin (Dido) Vladimirov

SPARKS: Georgi Tsvetkov, Dimitar Tsvetkov, Boris Vasilev, Tsvetan Tvsetkov

LIGHTING DECK OPERATOR: Martin Nikov

KEY GRIP: Miroslav Borisov

GRIPS: Ivaylo Kirilov, Yavor Saykov, Manol Ivanov, Venelin Stepanov

VFX SUPERVISOR: Jim Radford

SFX SUPERVISOR: Nikolay Fartunkov

SFX TECHNICIANS: Ivan Kazakov, Nikola Banov, Blagoslav Jekov, Nikolay Stefanov

SOUND OPERATOR: Vlado Kaloyanov, Boris Tanchev

COSTUME DESIGNER: Sergei Yordanov

WARDROBE ASSISTANT: Maria Petrova

MAKEUP ARTIST: Atanas Temnilov

HAIR STYLIST: Didi Stoyanova

COVID SUPERVISOR: Nelly Afzali

TRANSPORT COORDINATOR: Vladimir Blagoev

FINAL CUT

EDITOR: Ryan Beck

ASSISTANT EDITOR: James Stubbs

SOUND DESIGN & MUSIC

SOUND HOUSE: Machine

SOUND DESIGNER: Patch Rowland

MUSIC COMPOSER: Brice Cagan

POST PRODUCTION

POST HOUSE: COFFEE & TV

CREATIVE DIRECTOR: Phil Hurrell

EXECUTIVE PRODUCER: Dionne Archibald

VFX PRODUCER: Joss Brindle

VFX LEAD: Rory Whittle

GRADE: Simona Cristea

VFX: Laura Smith

VFX: Nick D'Aguiar

VFX: Leila Wishart

CG: Richard Coley

CG: - Luke Tickner

CG: John Paul Harney

Categories: Consumer Electronics, TV

FAMILIA, Thu, 10 Feb 2022 11:34:28 GMT