DDB New Zealand
Thu, 19 Apr 2018 05:15:39 GMT
SKY TV has today released a 90 second 'mini-drama' spot that will captivate viewers, developed by DDB New Zealand.
With SKY's drama content garnering more international acclaim than any other provider in New Zealand, the new spot 'Poisoned Chalice' showcases SKY as the Home of Premium Drama. The world-class shows in SKY's premium drama line-up collectively picked up 55 Emmys at last year's 68th Primetime Emmy Awards.
Featuring talented character actors, Hacksaw Ridge's Tyler Coppin and Top of the Lakes' Alison Bruce, the film is the first piece of brand work to roll onto New Zealand screens for 2018. Directed by Academy Award nomininee, Derin Seale, the 90 second spot gives the audience a gripping taste of what they can expect from SKY's Premium Drama offering.
VIEW THE SPOT
Says Damon Stapleton, chief creative officer, DDB NZ: "There is no
beating around the bush, SKY is the home of premium drama, we wanted to
demonstrate this by creating a captivating 90-second drama with a
gripping storyline that would have audience members wanting more."
The spot sets a gripping scene approaching the climax of a relationship gone sour. Our fourth wall-breaking protagonist artfully dissects the perfect drama, and where to get it, while being immersed in one himself.
SKY TV marketing director, Mike Watson, says this is an exciting new approach for SKY, using a riveting setting to engage those who crave good drama.
Says Watson: "We will continue to promote individual series, but we wanted to create an experience, an overarching piece that triggers an emotional connection. There is no better way to showcase SKY as the true home of premium drama than to create our own drama," he says.
The campaign will roll out with the 90' version for Cinema before being broadened out on Television, Social Video and a 360 degree experience on Facebook and Snapchat.
Music Company: Liquid Studios
Composer: Pete Van De Fluit
Editor: Luke Haigh
Post Production Company: FINCH
Production Company: FINCH
Executive Producer: Karen Bryson
Director: Derin Seale
DOP: Ginny Loane
Producer: Jimena Murray
Advertiser: SKY TV
Director of Marketing: Mike Watson
Head of Content Marketing: Kate Whittle
Creative Agency: DDB New Zealand
Copywriter: Veronica Copestake
Art Director: Julia Ferrier
Producer: Rosie Grayson
Chief Creative Officer: Damon Stapleton
Group Account Directors: James Blair
Executive Producer: Judy Thompson
Senior Account Manager: Rachel Parker