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SKY TV's Campaign by DDB NZ Invites Kiwis into The Home of Premium Drama

Creative 198 Add to collection

Campaign features actors Tyler Coppin of Hacksaw Ridge and Alison Bruce from Top of the Lake

SKY TV's Campaign by DDB NZ Invites Kiwis into The Home of Premium Drama

SKY TV has today released a 90 second 'mini-drama' spot that will captivate viewers, developed by DDB New Zealand.
 
With SKY's drama content garnering more international acclaim than any other provider in New Zealand, the new spot 'Poisoned Chalice' showcases SKY as the Home of Premium Drama. The world-class shows in SKY's premium drama line-up collectively picked up 55 Emmys at last year's 68th Primetime Emmy Awards.
 
Featuring talented character actors, Hacksaw Ridge's Tyler Coppin and Top of the Lakes' Alison Bruce, the film is the first piece of brand work to roll onto New Zealand screens for 2018. Directed by Academy Award nomininee, Derin Seale, the 90 second spot gives the audience a gripping taste of what they can expect from SKY's Premium Drama offering.

VIEW THE SPOT

Says Damon Stapleton, chief creative officer, DDB NZ: "There is no beating around the bush, SKY is the home of premium drama, we wanted to demonstrate this by creating a captivating 90-second drama with a gripping storyline that would have audience members wanting more."
 
The spot sets a gripping scene approaching the climax of a relationship gone sour. Our fourth wall-breaking protagonist artfully dissects the perfect drama, and where to get it, while being immersed in one himself.
 
SKY TV marketing director, Mike Watson, says this is an exciting new approach for SKY, using a riveting setting to engage those who crave good drama.

Says Watson: "We will continue to promote individual series, but we wanted to create an experience, an overarching piece that triggers an emotional connection. There is no better way to showcase SKY as the true  home of  premium drama than to create our own drama," he  says.
 
The campaign will roll out with the 90' version for Cinema before being broadened out on Television, Social Video and a 360 degree experience on Facebook and Snapchat.

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Music

Music Company: Liquid Studios

Composer: Pete Van De Fluit

Offline

Editor: Luke Haigh

Post Production / VFX

Post Production Company: FINCH

Production Company

Production Company: FINCH

Executive Producer: Karen Bryson

Director: Derin Seale

DOP: Ginny Loane

Producer: Jimena Murray

Client

Advertiser: SKY TV

Director of Marketing: Mike Watson

Head of Content Marketing: Kate Whittle

Creative Agency

Creative Agency: DDB New Zealand

Copywriter: Veronica Copestake

Art Director: Julia Ferrier

Producer: Rosie Grayson

Chief Creative Officer: Damon Stapleton

Group Account Directors: James Blair

Executive Producer: Judy Thompson

Senior Account Manager: Rachel Parker

DDB New Zealand, Thu, 19 Apr 2018 05:15:39 GMT