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Sky Sports Kicks Off New Start of Season Campaign

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Fans, rather than players, are the focus of the TV ads

Sky Sports Kicks Off New Start of Season Campaign

 

Sky Sports has unveiled its new season football campaign. It is directed by one of the world’s top cinematographers and focuses on the fans not the players. 
 
The campaign was created by Brothers and Sisters and Barry Skolnick, Sky’s Group Creative Director, and directed by Ivan Bird. The ad, in 90”, 60”, 30” and 15” versions, captures those rare and powerful moments when a goal is scored.
 
Within the spots, Sky Sports stands shoulder to shoulder with the fans, seeing the game from their point of view and sharing their agony and ecstasy.
 

 
‘Goal’ features the Rolling Stones track ‘You Can’t Always Get What You Want’ which was rerecorded using the original Bach Choir.
 
There were 75 hours of footage shot across 20 games, using five cameras at a time.
 
“By pointing the cameras at the fans rather than the players, we created a powerful and emotional film that captures football in a fresh, unclichéd way,” said Andy Fowler, founder of Brothers and Sisters. “This whole campaign celebrates the tension and release every fan feels when they experience a goal being scored live.  By focusing on the fan’s emotional journey, these ads prove that even in these tough economic times a Sky Sports subscription is an investment not an expense.” 
 
The full campaign will run across TV, press, radio, outdoor and digital and goes live nationwide from August 12th. 
 
Credits
 
Agency: Brothers and Sisters
Executive Creative Director: Andy Fowler 
Creative Directors: Elliot Harris / Cameron Mitchell
Agency Producer: Lois Mould / Matt Ellingham
Director: Ivan Bird
Producer: Lucy Sherwood
Offline Editor: Jonnie Scarlett
Post Production: MPC
Business and Operations Manager: Jason Capra
Senior Account Director: James Fitzjohn
Senior Account Manager: Jordan Metcalfe
Production Company: Rattling Stick
 
Press/OOH
Agency: Brothers and Sisters
Executive Creative Director: Andy Fowler
Creative Directors: Elliot Harris / Cameron Mitchell
Head of Production: Mark Hawkins
Business and Operations Manager: Jason Capra
Senior Account Director: James Fitzjohn
Senior Account Manager: Jordan Metcalfe
 
Digital
Agency: Brothers and Sisters
Executive Creative Director: Andy Fowler
Creative Directors: Elliot Harris / Cameron Mitchell
Digital Director: Kevin Brown
Producer/project manager: Lorraine Fontaine
Business and Operations Manager: Jason Capra
Senior Account Director: James Fitzjohn
Senior Account Manager: Jordan Metcalfe
Account Manager: Sam Hocking
Senior Digital Designer: Shaun Dickie 
Junior Digital Designer: Helen Robertson
 

 

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lbbonline.com, Tue, 07 Aug 2012 16:47:51 GMT