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Sky Sports Hunts Twitter For Next Big Thing in Sports Coverage


Brothers & Sisters launches #bigidea contest to improve the channels coverage

Sky Sports Hunts Twitter For Next Big Thing in Sports Coverage
A new social media campaign by Brothers and Sisters for Sky Sports launches today challenging sports fans to submit innovative ideas on how to make Sky Sports coverage even better. The ambition to build a prototype or to trial the idea should have sports fans across the board furiously brainstorming over their beers.

“This campaign highlights Sky Sports' commitment to innovation and making their coverage the best in class for football fans. We're convinced we can find some big ideas that will help improve the way we watch sport forever, while enjoying some of the more left field suggestions, such as the Sky remote with inbuilt bottle opener. But then who wouldn't want a bottle opener remote?”  

Kevin Brown, MD of Making, Brothers and Sisters’ multi-platform production company
The social media campaign is part of Sky Sports' launch of their 2 years free broadband offer and their new European football channel. The competition produced by Brothers and Sisters’ multi-platform production company Making, can be found at, and invites people to enter their #bigidea to make Sky Sports even better, either via Twitter or via the homepage. Similarly to the rest of the campaign, David Beckham sits at the heart of the search, acting as an inspiration to all the Sky Sports fans out there. 

The competition launches today. You can view the iframe here.

The competition winner will receive tickets to the filming of Monday Night Football, an iPad, a Samsung 48" curved TV and a Sky package. Sky also aims to make a prototype of the winning idea (subject to T&Cs of course). The overall aim of the competition is to direct people to the 2 years free offer and to create buzz and engagement around the offer. 
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Categories: Social networking, Sports and Leisure

Brothers & Sisters, Tue, 08 Jul 2014 10:57:42 GMT