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Sky Mobile's ‘Hello Possible’ Takes Us to a Magical World Where Bad Luck Does Not Exist

Creative 327 Add to collection

Developed by WCRS, the campaign aims to show the freedom and flexibility of the Sky Mobile network

Sky Mobile's ‘Hello Possible’ Takes Us to a Magical World Where Bad Luck Does Not Exist

Sky Mobile has launched the next instalment of its ‘Hello Possible’ campaign starring Lily James. Created by WCRS, the campaign’s two 30” spots see James return to invite people back into the bright and optimistic world of Sky Mobile, where customers are given the freedom of a more flexible network.

The first spot airs on 14th September and focuses on Sky Mobile’s unique ‘Roll’ product, which allows customers to roll over unused data for up to three years. Directed by award-winning duo Dom&Nic the ad brings to life the magical world of possibilities that Sky Mobile has to offer; a world where lost teddy bears can make their way home, missed trains reverse to allow you to hop on board...and unused data can be rolled over.

The TV spot will be supported by outdoor, digital and radio executions and closely followed by a second 30” film, live Friday 21st September, which celebrates the availability of the Sky Mobile network on the new Apple device, reminding audiences that some things are just better together. 

Leon Jaume, ECD at WCRS said: “Missed your train? Lost your child’s favourite bear? Spilled your coffee? With Lily James and Sky Mobile around, and in the skillful hands of Dom&Nic, these irritations are instantly put to rights. In the world of Hello Possible nothing is permanently lost, especially not your mobile data.”

Luke Bradley-Jones, CMO of Sky UK and Ireland said; “We’re delighted to launch this next chapter in our ‘Hello Possible’ campaign, further enhancing the world of possibilities and unique product offerings available to Sky Mobile customers.


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Edit Company: Final Cut

Editor: Amanda James

Post Production / VFX

Post Production Company: The Mill

Senior Producer: Alex Fitzgerald

Post producer: Jonathan Westley (Executive)

Production Company

Production Company: Outsider

Director: Dom&Nic

Producer: John Madsen

Media Agency

Media Agency: Mediacom

Other

Sound Design: Ed Downham / Dugal Macdiarmid – Wave Studios

Client

Advertiser: Sky Mobile

Clients: Luke Bradley-Jones, Catherine Lees, Gayle Catlin, Sara Thomas, Stefan Doering, Francesca Dye

Executive Creative Director: Leon Jaume

Creative Agency

Creative Agency: WCRS

Assistant Producer: Camilla Hempleman-Adams

Creatives: Pete Ioulianou, Ollie Agius

Head of Art: Grant Parker

Strategy: John Crowther, Matt Readman

Account Handling: Annie Gallimore, Rosa Stanley, Kya Boon-Cohen, Sham Shakil

Agency Producer: Sally Lipsius

Genres: Visual VFX, People

Categories: Utilities, Mobile Network

Engine, Fri, 14 Sep 2018 13:05:40 GMT