Sky Follows Spoken Word Artist for Latest 'The Power of Belief' Spot

Sky has released the latest TV spots in its 'The Power of Belief” multi-media marketing campaign, which shines a light on the diverse range of social initiatives it has created to make a positive contribution to society and communities up and down the length of the UK.

Commissioned by Sky Corporate Affairs and created by creative agency EveryFriday, the campaign brings to life four of Sky’s social initiatives, from Time To Care which combats loneliness, to Sky Academy Studios that opens young people’s minds to the possibility of a career in the media and broadcasting.

'The Power of Belief' builds on Sky’s iconic strapline 'Believe in Better' and sees a shift from product to society and directs a series of four documentary-style films.

'Spreading the Word' follows spoken word artist, Sarah Callaghan, and highlights how Sky Arts is giving undiscovered talent a stage on which they can shine. With original shows such as Life and Rhymes, the now free-to-air channel focuses the spotlight on the diverse voices of Britain, with the belief that everyone deserves a platform to be heard. No matter who they are. No matter where they’re from.

The spots have been brought to the screen with the help of award-winning filmmakers Luke Seomore and Joseph Bull, who have crafted a series of documentary-style films that tackle some of society’s most deep-rooted issues. Through their signature style, the spots give weight to genuine, uplifting stories in a natural way, while, at the same time, reaching the level of quality that Sky has become synonymous with. Commercially, the directing-duo has worked with some of the biggest brands, crafting content for Google, Mini, Absolut, KFC, BBC, Unicef, and Carling, amongst many others.