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Sky Entertainment Hub's Quirky Campaign Covers All Brasil's Content Needs

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The new films from FCB Brasil and starring Fábio Porchat focus on the wide range of content the brand offers its customers

Sky Entertainment Hub's Quirky Campaign Covers All Brasil's Content Needs

SKY, the largest satellite pay-TV provider in Brazil, is announcing the launch of a new campaign that strengthens the concept ‘We have fun together’ and highlights the company as a benchmark in offering a content and entertainment hub to all its customers. Created by FCB Brasil, the videos star Fábio Porchat and show how SKY is present in various moments throughout the day for its users, offering a wide range of linear and on-demand content and attributes, all under one platform.

"SKY has always sought to amplify and optimise its services, in order to provide a full content experience to its subscribers. We offer a variety of entertainment options under one roof, in a way that is simple, easy, and accessible for every customer profile. We want to be the best digital entertainment company in Brazil, focused on being part of our customer's routine and facilitating their consumption of content," explains Bianca Maksud, SKY's marketing director.

The campaign stars Fábio Porchat, the brand's poster boy since 2016. This year, the comedian is starring in the new films, translating the attributes of SKY's products and services into fun and entertainment. "In the videos, Porchat finds himself stalked by content that he once chose to watch, and by the end of each film we clearly show that SKY has every kind of content, and the choice of how to watch is up to our customers," explains Bianca Maksud.

The campaign will be aired on broadcast TV, on digital, and in print, with the films ‘Nightmare,’ ‘War,’ and ‘Fantasy, in 30, 15, and 5 second versions. According to Ricardo John, FCB Brasil CEO & CCO, all assets are very light hearted and humorous. "With the avalanche of entertainment options we've seen recently, it's becoming easier to see who are the niche players and who really gives you everything you like to watch. And the algorithms represent everything that SKY is not. They limit us, and stalk us with a specific style of content. So your best option is always to subscribe to SKY, because SKY has everything," he says.

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Client: SKY



Strategy, creative and production: FCB BRASIL

Team: Amanda Fonseca, Ana Claudia Sepúlveda, Anna Martha Silveira, Bruna Zeferino, Camila Galdêncio, Daniela Fonseca, Elton Longhi, Fábio Freitas, Fernanda Geraldini, Guilherme Echeverria, João. Albertini, Leidiane Estrela, Luana Sanches, Lucas Souza, Luiz Filipin, Marcelo Rizério, Marina Izaac, Mario Morais, Mateus Madureira, Mônica Oliveira, Pedro Lazzuri, Pedro Ramos, Rafael Cardoso, Rafael Martins, Renata D’avila, Renata Reigota, Ricardo Alonso, Ricardo Fraser, Ricardo John, Rodrigo Almeida, Rodrigo Resende, Thiago Iusim, Tiago Santos, Sheila Rodriguez, Yllo Pedra.


Client: André Ribeiro, Bianca Maksud, Camila D’Amenti, Débora Pinto, Juliana Torres, Karine Dantas, Mariana Costa.


Production Company: Saigon Filmes

Director: Dois

Executive Producers: Marcelo Altschuler, Carol Pessini

Client Services: Fernanda Gomes, Rafael Costa, Karin Diniz

Production Coordinators: Katiucia Soares, Jucilene Almeida, Haiane Basilio

Photography Director: Fernando de Oliveira

Steadycam: Sandro Galvão

Art Director: Larissa Cambauva

Assistant Director: Flavia Meszberg

Creative Researcher: Diogo Pacifico, Nathalia Schultz

Production Director: Roberto Bellezia

Wardrobe: Giovanna Moretto

Casting: Eduardo Piva, Carmem Silvia

Location Producer: Kleber Pereira

Objects Production: Adriana De Godoy

Makeup: Carla Carrasco

Characterization: Westerley Dornela

Fábio Porchat's Wardrobe: Katia Giménez, Simone Waisman

Fábio Porchat's Hair & Makeup: Marcos Padilha

Editing for Nightmare and War: Rogerio Ferreira

Editing for Fantasy: Ivan Kanter

Post-production Coordinator: Virgini Fares

Post Producer: Fabio Abreu

Editing Assistant / Digital Assets: Paulo Miranda

Editing Assistant / After Effects: Leonardo Garcia

Editing Assistant: Pedro Aquino

Color: Bleach

Post Production: NASH Production

Still Photography: Marcelo Naddeo


Sound Production: Quiet City

Musical Score: Quiet City Music+Sound

Composition: Chris Jordão, Darren Solomon

Mixing and Sound Editing: Marcos Moretto, André Melges

Client Services: Xanna D’aguiar, Karina Vadasz, Ivis Silva

Coordination: Quiet City

Voiceover: Tiago Armani

Genres: Comedy, People

Categories: Media and Entertainment, TV and Radio

FCB Brasil, Tue, 31 Aug 2021 11:29:38 GMT