Peach
Hobby home page
Soundlounge
Electriclime gif
AdGreen
jw collective
Contemplative Reptile
Editions
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South Africa Edition

Sky Brasil's Socially Distanced Duo Prove That SKY and Porta dos Fundos Has the Best Entertainment

Creative 52 Add to collection

FCB Brasil bring the duo back, with new content showing the couple’s routine during the pandemic

Sky Brasil's Socially Distanced Duo Prove That SKY and Porta dos Fundos Has the Best Entertainment

The couple Sérgio and Duda, played by Fábio Porchat and Noemia Oliveira, is back to show how SKY, the largest satellite subscription TV operator in Brazil, is taking entertainment to all platforms and all corners in the country. Created by advertising agency FCB Brasil, the project marks the first ever partnership between SKY and comedy group Porta dos Fundos, and emphasises the humorous and storytelling DNA in the company’s campaigns.

Sérgio and Duda live everyday situations of a couple that has been separated by the quarantine, and show that it is possible for people to keep romance alive and remain close together, even when they’re apart. The new 15 and 30 second videos, titled ‘Gotcha,’ have just premiered on broadcast TV, online media, and SKY’s social networks. The scenes depict the couple preparing to watch together an upcoming match of their favourite team when, minutes before the start of the game, Sérgio realises he forgot to schedule the purchase of credits for his SKY Prepaid account. The story shows how quickly and easily credit can be added to the account so consumers can enjoy the entire SKY programming, in any way and on any device they choose.

The project’s transmedia communication includes a series of chapters and goes beyond mere branded content, by mixing advertising and entertainment to create truly differentiated content that is featured on broadcast TV and on all SKY digital channels.

The project’s signature, ‘With SKY, we have fun together. Even when we’re apart,’ strengthens the positioning launched by the company early this year, aimed at showing how the brand is present throughout all moments in the consumers’ journey, especially when they’re having fun. The project will continue until the end of 2020, with new content released every month, depicting the couple using the brand’s different platforms.


view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.
Agency 

Agency: FCB Brasil

Client

Client: SKY

Creative

Strategy, creative, and production: FCB Brasil

Amanda Fonseca, Anna Martha, Bruna Zeferino, Cristina Omura, Elton Longhi, Fabio Freitas, Fábio Simões, Fernanda Geraldini, Gian Abramo, Guilherme Manzi, Mariana Bedeschi, Mario Morais, Mônica Oliveira, Murillo Moretti, Pedro Ramos, Priscilla Altoé, Rafael Martins, Rayza Soares, Renata D’avilla, Renata Reigota, Ricardo Fraser, Ricardo John, Sheila Rodriguez, Thiago Iusim, Victor Barbuto

Client approval: Gustavo Fonseca, Alexander Rocco, Claudia Benvenuti, Mariana Costa, Luciana Maru, Giovanna Antoniolli

 
TOGETHER AND APART (SKY)

Outlet: Porta dos Fundos channel

Sérgio: FABIO PORCHAT

Duda: NOEMIA OLIVEIRA

Script: FABIO PORCHAT

Director: VINI VIDELA

Director of Photography: GUI MACHADO

Assistant Directors: BIANCA FROSSARD, LAÍS BARRETO

Script Coordinators: MARCIA ZANELATTO

Script Assistant: PEDRO UCHOA

Executive Producer: NIARA D’ÁVILA

Production Management: RAPHAELA VIEIRA

Executive Coordinator: BETA BORGES

Production Coordinator: NINA RIVIELLO, MAÑHANA LABORDA

Producer: DUDA CARTOLANO

Production Assistants: JÉSSICA BRANDÃO, BARBARA FUENTES

Production Intern: CLÉO WELLER

Video Operator: BRUNO BAKETA

Art Director: DIEGO ZIMERMANN

Art Producer: ANDRÉ LIMA

Art Assistant: NAIRA FERNANDES

Wardrobe: MACELA DOMINGOS

Wardrobe Assistant: BIA DOMINGOS

Post-production Coordinator: ARTHUR TIBAU

 
Editing

Editing Assistants: JULIANA CORRÊA, JULIA GOMES, GISELE BARRETO

Sound Editing: OVERLOUD ESTÚDIO

Design: ARTHUR SANTIAGO

Design Assistant: JONATAS DINIZ

CEO: CHRISTIAN RÔÇAS (Crocas)

General Production Director: MIRELA GIRARDI

Project Management: MARIO MENDES

Creative Director: TIM PERISSÉ

Strategic Planning: FABÍOLA GOELLNER

Strategic Planning Assistant: PAULA PONTES

Client Services: AMANDA MOREIRA

Business Director: BRUNO GOMES

Business Executive: LICA REPETTO

Digital Management: AFFONSO NETO

Creative Planning: NATALIA WEBER

Social Media Assistants: GABRIELA GETIRANA, MATHEUS MAD

Image Production: BLACK BIRD PRODUÇÕES

Executive Producer: RICARDO MELO OLIVEIRA

Production Director: VERONICA OLIVEIRA DE MENEZES

Production: FERNANDA COELHO

Director: VINI VIDELA

Director of Photography: VINICIUS BRUM

Assistant Director: DANIEL LENTINI

Art Director: FERNANDA TEIXEIRA

Art Assistant: YVES MOURA

Wardrobe: ROBERTA TOZATO

Wardrobe Assistant: GABRIELA CLARK

Production Coordinator: FERNANDA ARAGÃO

Post-production Coordinator: EDUARDO ALVES

Editing and Motion: EDUARDO ALVES

Editing Assistant: LUISA FLEIUS

Color: FABRÍCIO BATISTA

Audio Production: FUZZR

Musical Score, Direction and Production: GUSTAVO MARQUES

SFX: LUCAS CORRÊA

Mixing and Post-Production: GUSTAVO MARQUES, LUCAS CORRÊA

Production Coordinator: FERNANDA ARAGÃO

Genres: Comedy, People, Dialogue

Categories: Utilities, Cable / Satellite TV

FCB Brasil, Thu, 22 Oct 2020 10:35:16 GMT