Sky Bet Appoints mcgarrybowen As Lead Creative Agency

Sky Bet has appointed mcgarrybowen as its lead strategic and creative agency after a three-way pitch. The new multi-channel campaign will be unveiled later this year and supported by an annual media spend of over £17m (Nielsen).

Sky Bet Marketing Director, Rob Painter, appointed the agency after joining Sky Bet at the end of last year.

Painter explained, “we wanted an agency who could act as a true strategic partner and marry the complexities and speed of our business with exciting brand thinking – mcgarrybowen showed that they could deliver this and much more”.   

Rick Hirst, Chief Executive Officer of mcgarrybowen, said, “we’re thrilled to have been appointed by such an innovative and ambitious brand in such a dynamic and fast paced category. We’ve got plans to shake up this market with Sky Bet’s unique mix of sporting heritage and betting credibility.”