Gritty drama ‘The Following’ hit UK screens last week, in conjunction with an outdoor campaign created by Sky Creative and Happy Finish. Advertising photographer Finlay MacKay shot the piece, with Nick Allan art directing. 

 

The hands within the billboards were individually composited onto the image from different shots, photographed by Finlay. They were carefully placed to give a claustrophobic effect. 

 

Credits

 

Client: BskyB

Agency: Sky Creative

Photographer: Finlay MacKay

Art Director: Nick Allen

Copywriter: Alison King

Photographers Agent: Jed Root

Retoucher: Nick Nedeljkovic 

Post: Happy Finish