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Sky and Netflix Bring Worlds of Content Together for One Big Day Out

Creative 172 Add to collection

Latest story in the collector series from Sky Creative focuses exclusively on Sky and Netflix content and features two main characters

Sky and Netflix Bring Worlds of Content Together for One Big Day Out

Sky Creative, Sky’s in-house advertising and creative agency and the largest in-house agency in Europe, has delivered the sixth instalment of the hugely successful Collector campaign for Sky Q. In ‘Hannah and Mum’s Day Out’, Sky has collaborated exclusively with Netflix to bring to life the brilliant Original content available from each platform on Sky Q. Sky Creative have evolved the Collector story over the past six months, and for the first time the ad will feature two protagonists collecting the content they love together. Netflix is a core partner of Sky, as every new customer that joins Sky will get Netflix included as part of the basic pack. Sky TV and Netflix sit side by side on Sky Q, bringing everything you love in one place. The brand campaign will run alongside a trading campaign that supports the compelling £25 offer for Sky TV & Netflix.  

From ideation to shoot, the whole process of creating this ad was done virtually, a testament to the close partnership between Sky & Netflix. The ad was once again shot during lockdown in extremely restrictive conditions in January. ‘Hannah and Mum’s Day Out’ is the first ad in the Collector series to be shot using the actual sets of the shows featured; Sex Education was filmed at the set of Moordale High School, Discovery of Witches at Tretower Castle and I Hate Susie was shot using an original location in Ware, Hertfordshire.

The ad celebrates the bond between a mother and daughter. Even though they are currently living apart, with Hannah at University and Mum in the family home, their favourite entertainment brings them together. 

Initial results from the Collector campaign have seen positive uplifts above benchmarks against core Sky Q brand metrics. Creative testing across all of the ads throughout the campaign had allowed the marketing team and Sky Creative to optimise the creative. Overall brand fluency and recognition for the ads has been very strong with the Q blue portal becoming a distinctive brand asset for Sky Q. 

Sunny Bhurji, Sky TV marketing director said: “Sky Q brings the best Original entertainment from Sky and Netflix together all for a really compelling price of just £25 a month. The Collector campaign has gone from strength to strength, and we have worked really collaboratively with Netflix throughout lockdown to deliver work we are really proud of. This ad once again showcases that with Sky Q, everything you love is one place, easy”.

Jordan Peters, Netflix marketing partnerships director added: “Sky is one of our most important partners and we’re immensely proud of our ability to build stories together, even when collaborating virtually.  At its heart this campaign is all about connection, and how even when people are apart entertainment can strengthen bonds and bring them together. It also beautifully brings to life the range of Original series on Sky Q for every mood and taste."

Robin Garton, Sky Creative’s executive creative director, Advertising added; “our Collector campaign continues to evolve and grow. The introduction of a duo in Mum and Daughter adds a fresh dynamic to it, and a new kind of energy to the execution.”

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Agency: Sky Creative

Managing Director, Brand & Creative: Simon Buglione

Executive Creative Director, Advertising: Robin Garton

Creative Director:  Aaron Willmer

Head of Production:  Paul Mortimore

Executive Producer:   Lucy Powell

Producer: Emily Gill

Head of Strategy & Planning: Kate Nettleton

Account Lead:  Alison Hackney 

Account Director:  Adam Kotecki, Chloe Kitter & Grace Albrow


Client: Sky TV Marketing

Director:  Sunny Bhurji

HoD:  Rebekah Huggett

Marketing Lead: Stephanie Grimer & Jaclyn Beavis

Marketing Manager:  Lucy Gilbert, Grace Evangelos


Production Company:  Biscuit Filmworks UK

Director:  Dan DiFelice

Executive Producer:  Kwok Yau

DOP:  Kaname Onoyama

Editor:  James Stubbs (Final Cut)

Sound Design:  Will Cohen (String & Tins)

Sound Design Producer: Laura-Leigh Smith (String & Tins)

Post Production

Post Production:  Framestore

Senior Producer: Sophie Harrison

Production Coordinator: Mia Price

Production Assistant: Chloe Dunn

VFX Sup:  Chris Redding

Colourist:  Simon Bourne 

CG Sup:  Beau Garcia

Lighters:  Damien Gustin

DMP Artist: Alexander Kirk & Harry Wormald

FX Artist:  , Simone Ciliani, Luigi Duranti, Alberto Della Regina & Joachim Henriksen

Compositors:  Suzanne Jandu, Luca Serafini, Simon Stoney, Christian Baker & Ben Taylor

Editorial: Humberto Reynaga

Genres: People, Storytelling

Categories: Media and Entertainment, TV and Radio

Sky Creative, Tue, 30 Mar 2021 12:01:40 GMT