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Skol Reaches A New Level of Cool With First Ever Iced Six Pack

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F/Nazca Saatchi & Saatchi creates unique packaging without freezing beer

Skol Reaches A New Level of Cool With First Ever Iced Six Pack

F/Nazca Saatchi & Saatchi and Skol have made the first ice six-pack in the world. The unique packaging, totally made of ice, was signed by F/Nazca Saatchi & Saatchi and chills without freezing the beer.

The novelty was distributed for the first time to Russian tourists in Cuiabá, one of Brazil's hottest capital cities, to refresh the European fans accustomed to harsh winters.





Credits


Agency: F/Nazca Saatchi & Saatchi

Client: Ambev

Product: Skol

ECD: Fabio Fernandes | Eduardo Lima

Creative Director: Pedro Prado | Rodrigo Castellari

Head of Art: João Linneu

Creatives: Rodrigo Cotellessa | Leandro Dolfini

Account Supervisor: Marcello Penna | Ricardo Forli | Rafael Cappelli | Marcela Paiva

Planners: José Porto | Guilherme Pasculli | Victor Marx | Felipe Santini

Media Team: Fabio Freitas |André Cais | Bruno Storace | Vivian Simões | Caroline 

Agency Producers: Jomar Farias | Leandro Ferreira | Guilherme Gaggl

Client Supervisor: Pedro Earp | Fábio Baracho | Pedro Adamy | Taciana Ávila

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Categories: Beers, Alcoholic Beverages

Saatchi & Saatchi London, Wed, 02 Jul 2014 14:35:30 GMT