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Skol Presents 'The Summer Beats Festival'

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F/Nazca Saatchi create campaign for on-the-move Brazilian music event

Skol Presents 'The Summer Beats Festival'

Skol presents The Summer Beats Festival, which is taking the best electronic music and top DJs to different Brazilian cities, with a series of more than 20 parties.

Two films, directed by Marcio Leitão, publicize the festival “Day and Night” and “Mood”. The slick “Day and Night” illustrates the contrast between partygoers day and night routine during the Brazilian summer. “Mood” is a stylish monochrome film featuring night-time revelers partying to electronic beats and enjoying Skol. The brand, besides being a feature of summer days on Brazilian beaches, takes party people through to nocturnal clubbing during The Summer Beats Festival.




The movies “Float” and “Tanned” portray the stories of people who chose night over day to enjoy the best of summer.




Credits


AGENCY: F/Nazca Saatchi & Saatchi

CLIENT: Ambev

PRODUCT: Skol

NAME: Day and Night | Mood | Float | Tanned

GENERAL CREATIVE DIRECTOR: Fabio Fernandes | Eduardo Lima

CREATIVE DIRECTOR: Theo Rocha

COPYWRITER: Adriana Leite

ART DIRECTOR: Harisson Santos | Theo Rocha

ACCOUNT MANAGER: Marcello Penna | Carmen Rodriguez | Rafael Cappelli | Marcela

Paiva

PLANNERS: José Porto | Guilherme Pasculli | Felipe Santini

MEDIA: Sandro Cachiello | Cristina Omura | Thais Gallucci | Germano Bernardes |

Caroline Pascuinelli

TYPOGRAPHER: Mario Niveo

ILLUSTRATOR Fabio Vido

RTV: Victor Alloza | Renato Chabuh | Gisele Campos | Maira Massullo | Rafael Paes

FILM PRODUCER: Squarehead

DIRECTOR: Marcio Leitão

PHOTOGRAPHY DIRECTOR: Rafael Levy

ART DIRECTOR: Joana Mackenzie

DIRECTOR ASSISTANT: Marilia Portella

PRODUCER DIRECTOR: Murillo Baskerville

ASSEMBLAGE: Marcio Leitão

POST PRODUCTION/FINISHING: Squarehead

AUDIO PRODUCER: Satélite Áudio

PRODUCER: Equipe Satélite

MANAGER: Fernanda Costa e Marina Castilho

CLIENT SUPERVISOR: Jorge Mastroizzi | Fábio Baracho | Maria Fernanda

Albuquerque | Taciana Ávila

Website PRODUCER: Hive 

INFORMATION ARCHITECTURE: Ricardo Grego 

CONTENT MANAGER: Jaqueline Amaral 

PROJECT MANAGER: Luiz Ortega | Bruna Miranda 

MANAGER DIRECTOR: Aline Veríssimo 

TECHONOLOGY DIRECTOR: Jefferson Russo 

PROGRAMMER: Caio Franchi

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Categories: Beers, Events, Alcoholic Beverages, Sports and Leisure

Saatchi & Saatchi London, Fri, 24 Jan 2014 16:30:46 GMT