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Skol Launches New Skin Tone Colour Cans to Celebrate Diversity

Creative 1023 Add to collection
The 'Skolors' campaign is another progressive move showing Brazil's biggest beer brand is not slowing down
Skol Launches New Skin Tone Colour Cans to Celebrate Diversity
Skol has launched a limited edition of skin-coloured cans to celebrate diversity. The leading brand of beers in Brazil, Skol has been reinforcing its commitment to a more democratic marketing strategy through a message of respect, with initiatives such as "Reposter", in which eight illustrators were invited to redesign former Skol posters that objectified women.
 
Now the brand launches SKOLORS, a special edition of cans which have the look and appeal of various skin colours. In all, six cans form the new line-up and can be pre-order at skol.com.br/skolors/
 
Created by F/Nazca Saatchi & Saatchi, the project has been made in partnership with MOOC, an independent creative group of designers, stylists, musical producers and video makers from the black community who are all creating on various platforms. Invited by the agency, MOOC co-directed and produced the film that communicates the campaign. 

In the digital environment, people can make further use of the cans by using an algorithm that identifies the skin colour in their profile picture and then they can make a toast to diversity by choosing a can with a different skin tone. All of these toasts can be shared on social networks.

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Client

Advertiser: Ambev

Media: Mauricio Almeida | Thiago Custódio| Eric Zanelli | Juliana Roque

Post Production / VFX

Post Production Company: Warriors VFX

Producer: Mario Ubirajara

Offline

Edit Company: Warriors VFX

Editor: Rodolpho Ponzio

Creative Agency

Account Management: Thiago Iusim Luiz Gama Marcela Paiva

Account Supervisor: Ricardo Forli

Art Director: Theo Rocha | Bruno Zampoli

Business Affairs: Willian Zanette Doelio Bergamo Verônica Zanuzzo

Client Supervisor: Daniel Feitoza Felipe Santini Harry Racz

Copywriter: João Paulo Testa

Creative Agency: F/Nazca Saatchi & Saatchi

Executive Creative Director: Fabio Fernandes

Graphic Production: Jomar Farias | Leandro Ferreira | Guilherme Gaggl

Media Planner: Mauricio Almeida Thiago Custódio

Media Planners: Juliana Roque Eric Zanelli

Planner: Quentin Mahe Murilo Toda

Producer: Elucieli Nascimento | Fernanda Sousa Rafael Paes

Producers: Victor Alloza Rafael Paes

Production Company

Director: Rafael Kent + Mooc

DOP: Juliano Lopes

Executive Producer: Igor Ferreira | Renato Chabuh

Production Company: Corazon Filmes

Content

Artistic Production: F/Nazca Saatchi & Saatchi

Project Manager: Luiz Gama | Bia Pennino

Music

Music Agency: Raw Áudio

Music Production: Hilton Raw

Categories: Beers, Alcoholic Beverages

Saatchi & Saatchi Worldwide, Wed, 05 Apr 2017 09:52:35 GMT