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Skol Design: Drink, Decorate, Sit On It

26/07/2013
Advertising Agency
London, UK
75
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Aluminium bottle take step from candleholder to armchair in F/Nazca Saatchi & Saatchi campaign

After becoming Lamp, Clock, Vase, Oil & Vinegar set and Candleholder, the new Skol aluminium bottles gave shape to an armchair. Invited by F/Nazca Saatchi & Saatchi, the renowned furniture designer Pedro Useche has used Skol bottles to create a unique piece. The result is this armchair, which uses the cylinders of the new packaging as bearings in the seat and backrest.   

 


For Pedro, “turning an armchair into a desirable object is not only about showing aesthetic attributes but most of all, making people feel comfortable when they sit on it”. The ones who sit on Skol’s armchair can actually attest the designer’s intention. By maintaining the bottles’ original format without inhibiting its rolling, the designer ended up providing a pleasant massage sensation.


View all Skol Design pieces: www.skol.com.br/design


Credits


AGENCY: F/Nazca Saatchi & Saatchi

CLIENT: Ambev

PRODUCT: Skol Design

MEDIA: Design / Promoção

TITLE: Poltrona Skol Design

CREATIVE DIRECTOR: Fabio Fernandes | Eduardo Lima

COPYWRITER: Romero Cavalcanti | Eduardo Lima

ART DIRECTOR: Bruno Oppido

HEAD OF ART: João Linneu

FURNITURE DESIGNER: Pedro Useche

ACCOUNT SUPERVISOR: Marcello Penna | Carmen Rodriguez | Rafael Pontes

PLANNER: José Porto | Guilherme Pasculli | Rafael Paes

MEDIA TEAM: Lica Bueno | Sandro Cachiello | Cristina Omura |Renato Gabriel | Vivian Simões

GRAPHIC PRODUCTION: Jomar Farias

CLIENT APPROVAL: Jorge Mastroizzi | Pedro Earp | Fábio Baracho | Maria Fernanda Albuquerque

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