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Skol Design: Drink, Decorate, Sit On It

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Aluminium bottle take step from candleholder to armchair in F/Nazca Saatchi & Saatchi campaign

Skol Design: Drink, Decorate, Sit On It

After becoming Lamp, Clock, Vase, Oil & Vinegar set and Candleholder, the new Skol aluminium bottles gave shape to an armchair. Invited by F/Nazca Saatchi & Saatchi, the renowned furniture designer Pedro Useche has used Skol bottles to create a unique piece. The result is this armchair, which uses the cylinders of the new packaging as bearings in the seat and backrest.   


For Pedro, “turning an armchair into a desirable object is not only about showing aesthetic attributes but most of all, making people feel comfortable when they sit on it”. The ones who sit on Skol’s armchair can actually attest the designer’s intention. By maintaining the bottles’ original format without inhibiting its rolling, the designer ended up providing a pleasant massage sensation.

View all Skol Design pieces:


AGENCY: F/Nazca Saatchi & Saatchi


PRODUCT: Skol Design

MEDIA: Design / Promoção

TITLE: Poltrona Skol Design

CREATIVE DIRECTOR: Fabio Fernandes | Eduardo Lima

COPYWRITER: Romero Cavalcanti | Eduardo Lima

ART DIRECTOR: Bruno Oppido

HEAD OF ART: João Linneu


ACCOUNT SUPERVISOR: Marcello Penna | Carmen Rodriguez | Rafael Pontes

PLANNER: José Porto | Guilherme Pasculli | Rafael Paes

MEDIA TEAM: Lica Bueno | Sandro Cachiello | Cristina Omura |Renato Gabriel | Vivian Simões


CLIENT APPROVAL: Jorge Mastroizzi | Pedro Earp | Fábio Baracho | Maria Fernanda Albuquerque

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Saatchi & Saatchi London, Fri, 26 Jul 2013 10:45:17 GMT