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Group745
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Creative in association withGear Seven
Group745

Skol Bottles Turned into Design Product

04/07/2013
Advertising Agency
London, UK
163
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F/Nazca Saatchi & Saatchi launch multi-functional aluminium bottles for beer brand

A bottle full of beer that is also a design object. This is the first line of Skol Aluminium bottles, available for purchase www.skol.com.br/design. Besides the lamp version, the bottle can turn into a clock, oil & vinegar set, candleholder or a vase after the beverage consumption. The project signed by F/Nazca Saatchi & Saatchi bets on design to introduce Skol into consumer’s life. The Design kits have a limited edition and the prices go from R$ 29,90 to R$ 179,90.

 


According to Bruno Oppido, Art Director in F/Nazca Saatchi & Saatchi, “the intention was to turn the new bottle into an object of desire, even when it is empty. That is why all the different patterns translate the visual identity of the brand and can be exhibited for an undetermined time in people’s houses.”

 


For Skol Design launching campaign, besides the TV commercial and media out of home, the kits will be exposed in decoration stores and even inside decorated apartments in building launches in São Paulo. Respecting the rule for any design object, a decoration catalogue will be in charge of exhibiting the kits being used, as a component of cool environments.

  
Credits


AGENCY: F/Nazca Saatchi & Saatchi

CLIENT: Ambev

PRODUCT: Skol Design

CREATIVE DIRECTOR: Fabio Fernandes | Eduardo Lima

COPYWRITER: Romero Cavalcanti | Eduardo Lima

ART DIRECTOR: Bruno Oppido

HEAD OF ART: João Linneu

ILLUSTRATOR: Bruno Oppido

ART BUYER: Edna Bombini | Juliana Gardim

PRODUCERS: Jomar Farias | André Fasanella | Robson De Vitto | Leandro Ferreira

ACCOUNT SUPERVISOR: Marcello Penna | Carmen Rodriguez | Rafael Pontes

PLANNERS: José Porto | Guilherme Pasculli | Rafael Paes

MEDIA: Lica Bueno | Sandro Cachiello | Cristina Omura | Renato Gabriel | Vivian Simões

CLIENT SUPERVISOR: Jorge Mastroizzi | Pedro Earp | Fábio Baracho | Maria Fernanda Albuquerque

Credits
Work from Saatchi & Saatchi London
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