Ireland has changed dramatically in recent years. From the legal and moral changes, for example the country’s three recent passed referendums on equal marriage rights, abortion rights and blasphemy laws, to the more subtle, like hipster food trends, the rise of social media and the rise of veganism. Ireland is not like it was. But, ŠKODA has evolved with the nation.

Reflecting on these changes to the fabric of the nation, ŠKODA follows its established, “Made for Ireland” campaign, taking it forward to represent the Ireland of 2019. With the help of creative agency, Boys + Girls, the car brand’s latest campaign demonstrates how it and its cars are here for the country and the people in it.

The campaign consists of three 20-second TVCs, directed by Pull the Trigger’s Chris Cottam.

In ‘Instagram’ we witness the struggles of depicting our #BestLife on Instagram as a woman poses with her reusable coffee cup in her ŠKODA.

‘Builders’ marks the rise of coffee culture and dairy alternative milks in the country, as a car-full of builders receives their complex hot drink order.

A very modern family scene is the focus of ‘Dogs’, with a stern ‘father’ giving his children a firm talking to. His children just happen to all be canine rather than human.

The campaign is also accompanied by three radio spots.