ŠKODA Spot Takes us on an Unforgettable Car Chase... Almost

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Rosapark introduces 'Will & Chuck' in Hollywood-inspired spot directed by Jean-Baptiste Saurel
ŠKODA Spot Takes us on an Unforgettable Car Chase... Almost

This year ŠKODA’s results were even stronger than last, with +12.6% registration in France by the end of November 2019. Even more notable, their communication has increased, with the help of its agency Rosapark. The campaigns prove that ŠKODA dares to be original and offbeat in order to surprise and appeal to consumers through ad creation.

So to shine the light on ŠKODA's innovative wherewithal, Rosapark decided to wow us with a new campaign.

This time the focus is on the ŠKODA key, which can store the settings of each driver.

"Throughout the brand’s transformation, ŠKODA has been listening to consumers, putting all of our energy into finding ways to make people's daily lives easier," explains Paul Barrocas, marketing director of ŠKODA France.

As Sacha Lacroix, managing director of Rosapark, puts it: “ŠKODA does the hardest part - they uncover compelling consumer insights. We simply identify potential subjects and highlight them in the most surprising and creative way possible so people open their eyes and notice this beautiful brand! "

The advantage of this key is that it puts an end to that universal frustration we all have when we lend someone our car: that of finding your car’s settings have been all changed around. The seat pushed up too close to the steering wheel, adjusted mirrors, air conditioning blasting, radio stations with questionable tastes... It’s annoying enough as it is in daily life, but imagine what would happen in an emergency.

This is precisely the reason Rosapark created this new Hollywood police story - the story of two cops, 'Will & Chuck', who never get the chance to pursue the suspects they’re after…...never.

Gilles Fichteberg, co-founder of Rosapark and creative director, comments: "As a challenger brand, we must always go a step further in entertainment to get noticed. With this film, we propel viewers into a cinematographic genre that they know and love, we create a bond with enduring characters, positioning ŠKODA in an ever more positive dynamic.

The agency again entrusted the film’s direction to the talented Jean-Baptiste Saurel - who was at the helm of 'Ugly in the '90s' - for this comical farce.

The campaign launches Monday, December 16th on social media with the hashtag #WillEtChuck. It will also be distributed through a digital media plan, with a focus on the 30-second version. In parallel, Rosapark worked with Google to create a new tool on Google Street View which allows online users to chase the blue van for the chance to win a round-trip voyage for two to Los Angeles.

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Brand

BRAND: ŠKODA FRANCE

Marketing Director: Paul Barrocas

Head of Communication Department: Marie-Charlotte Bosvieux

Head of Advertising and Media: Céline Hahn

Head of Digital & Social Networks : Stéphanie Cantau

Network Marketing Manager : Émilie Le Mentec

Customer Experience & Data Performance Manager : Sébastien Toussaint

Agency

AGENCY: ROSAPARK

Co-founders: Jean-Patrick Chiquiar, Gilles Fichteberg & Jean-François Sacco

Managing Director: Sacha Lacroix

Copywriter: Julien Perrard

Artistic Director: Nicolas Hurez

Head of TV Production: Elodie Jonquille

Consulting Director: Romain Bruneau

Group Leader: Maxime Persuy

Account Manager: Romane Drosdziok

CRM / PRM Project Manager: Amandine Mory

Production print: Delphine Cotellon

Head of Digital Strategy : Jeanne Neuschwander

Social Media Manager : Clément Bonnet

Social media creative teams : Léo Palti, Julien Thibon, Pierre Bonnet, Athina Perroux, Pierre René Martin et Aike Westra

RP & Influence : Mélanie Colléou

Production

PRODUCTION : BIG

Director: Jean Baptiste Saurel

Producer: Kasia Staniaszek & Pierre Rambaldi

Chief Operator: Adam Frisch

Production Manager: Driss Lumbroso

Sound studio: Schmooze

Post production: Firm

Google Street View Production: G.Easy

Genres: Comedy

Categories: Automotive, Cars

Rosapark, 7 months ago