senckađ
Group745
Group745
Group745
Group745
Group745
Group745
Creative in association withGear Seven
Group745

Skoda Keeps People Together in Touching Campaign

26/03/2020
162
Share
Dorian and Daniel directed the campaign with Optimist Thjnk

The short film is part of a campaign for Skoda that builds around the unconventional relationship of the father and the daughter. Agency Optimist Thjnk approached Dorian and Daniel with the campaign and told them there also was a short film that has not been written yet. In the process, the directors wrote that short film together with them. The creatives were Ton Hollander and Ales Polcar. 

Dorian and Daniel wanted to create a kind of difficult relationship between a teenage daughter and her wayward father. Authenticity is key of course if you want to show something so human. So the car shots should seamlessly integrate into the story and be more like a support for the relationship of the two. Just how it is in real life. This also supports the storytelling which was very important to everyone – also to the client that were a great support in creating this. Everyone wanted this film to be seen as a narrative short film.

Dorian and Daniel love storytelling… and this project was one that could be really enjoyed to the fullest. The directors think stories are the strongest tool to build a long-term image of a brand. To be given the opportunity to develop a story where the format is as untraditional as the relationship between the protagonists.

Credits
Agency / Creative
Production
Production Service
Post Production / VFX
Editorial
Music / Sound
More News from lbbonline.com
Work of the Week
Work of the Week: 29/03/24
29/03/2024
18
0
ALL THEIR NEWS
Work from
Easy On Me
Adele
28/03/2024
4
0
Gevin Fax
Polaris
28/03/2024
5
0
4
0
ALL THEIR WORK