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Škoda is Made for Ireland in Latest Ad

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Boys+Girls launches its third instalment of ŠKODA’s Made in Ireland campaign

Škoda is Made for Ireland in Latest Ad

Whatever you’re made of, there’s a ŠKODA made for you.

This is what’s at the heart of ŠKODA’s successful and long-running ‘Made for Ireland’ campaign, the latest from Boys+Girls, the branded entertainment agency. Reflecting the pride and confidence that ŠKODA drivers have in their cars, the campaign consists of a 30 second and 60 second spot, directed by Butter’s Zak Emerson. 

Speaking about the campaign, Mark Tuthill, creative director at Boys + Girls, said: “Ireland’s ŠKODA drivers take great pride in their cars. This new work reflects that, and is as much a character study of ŠKODA drivers as it is the fantastic new ŠKODA range. It’s a maturing evolution of our Made for Ireland work, and we’re hugely proud of it. The new ŠKODA range is striking and bold, and this new work reflects that confidence”. 

Raymond Leddy, head of marketing for ŠKODA commented: “The ŠKODA brand achieved its best ever sales performance in 2019 and reached fifth position in the Irish sales rankings for the first time. One of the contributing factors to this success has been due to our partnership with Boys+Girls, who have consistently delivered excellent communications over the last three years.”

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Client: ŠKODA Ireland (@skodaireland)

Head of Marketing and Product: Raymond Leddy

Marketing Communications Manager: Eimear Walshe

Events and Sponsorship Manager: Ciara Breen

PR and Communications Executive: Niamh Duffy


Agency: Boys and Girls (@boysandgirlsltd)

Executive Creative Director: Rory Hamilton

Creative Directors: Laurence O’Byrne & Mark Tuthill

Account Director: David Carter

Account Executive: Rachel Campbell

Strategic Planning Director: Margaret Gilsenan

Junior Planner: Sacha Noyes

Producer: Keeva Bolger


Production Company: Butter (@butterfilms)

Director: Zak Emerson (@zakemerson)

Producer: Dara McClatchie

Exec Producer: Michael Duffy

Director of Photography: Joe Cook (@joecookdop)

Location Manager: Donnacha Brady


Grade: MPC (@movingpicturecompany)

Colourist: Matthieu Toullet (@matthieu.toullet)

Colour Executive Producer: Ellora Chowdhury (@ellora_mpc_colour)

Colour Producer: Edwin Elkington

Data Lab Manager: Kerri Aungle


Music: Mad Planet


Sound: Factory Studios (@factorystudiosuk)

Sound Design and Mix: Josh Campbell & Dan Beckwith

Audio Producer: Lou Allen

Post Production

Post: Element

Post Producer: Chriona O'Sullivan

Categories: Automotive, Cars

Boys+Girls, Wed, 08 Jan 2020 15:26:29 GMT