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Skittles Latest Campaign Features a Trapped Rainbow Interrogated by Sweet-Hungry Freaks

Creative 628 Add to collection

DDB Chicago's campaign sees a cast of quirky characters ‘Rile the Rainbow’ to unleash the spicy side of the familiar fruity weather feature

Skittles Latest Campaign Features a Trapped Rainbow Interrogated by Sweet-Hungry Freaks
The newest campaign from Skittles, called “Rile the Rainbow.”

Created by DDB Chicago, the campaign supports the national launch of Skittles’ latest spicy innovation, Skittles Sweet Heat, and features a 15-second online video, new print creative and owned social content.

In each piece of creative, you see characters ‘Rile the Rainbow’ to unleash the spicy side of the familiar fruity rainbow and extract its ultimate sweet heat pleasure.


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Music

Engineer: Josh Hunnicutt (Assistant)

Sound Designer: John Binder

Producer: Louise Rider

Executive Producer: Tim Konn

Audio Post Production: Another County

Offline

Edit Company: HutchCo

Editor: Jim Hutchins

Edit Assistant: Patrick O’Leary

Executive Producer: Jane Hutchins

Post Production / VFX

VFX Producer: Chris Connolly

VFX: MPC

Executive Producer: Jesse Kurnit

Production Company

Production Company: Smith and Jones Films

Executive Producer: Philippa Smith

Director: Ulf Johansson

DOP: Andrejz Sekula

Head of Production: Tori Smith

Client

Advertiser: Mars Wrigley Confectionery

VP of Marketing: VP Marketing, Fruity Confections

Marketing Director: Debbie Litow

Associate Brand Manager: Marcus Hudetz

Creative Agency

Creative Agency: DDB Chicago

Chief Creative Officer: Ari Weiss, John Maxham

Group Creative Director: Myra Nussbaum

Executive Producer: Sebastian Lapidus, Tim Mitchell

Account Management: (Global Account team - (Segment Lead) Eli Velez (Brand Lead) Josh Lenze(Account Director) Erin Leahy (Account Supervisor) Jacqueline Hines(Account Manager) Jane Steinhoff

Head of Art: Esteban Lapidus,Ezequiel Aprile

Illustrator: ESTILO3D

Chief Production Officer: Diane Jackson

Executive Art Producer: Suzanne Koller

International Business Director: Rich Guest (Global)

DDB Worldwide, Tue, 17 Apr 2018 16:26:18 GMT