Skittles Counts Down to Pride in London 2018 with Daily Animations from adam&eveDDB

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Cheeky short films were directed by Chris Bristow through Blinkink to accompany limited edition Rainbowless Skittles packs
Skittles Counts Down to Pride in London 2018 with Daily Animations from adam&eveDDB
During Pride, only one rainbow truly matters. That’s why Skittles are once again showing their support to the LGBT+ community by giving up their famous rainbow so Pride’s rainbow can take centre stage.
 
In their latest campaign from adam&eveDDB, Skittles will give up their rainbow in a number of different ways via a series of short, animated films. They will form a countdown to Pride in London 2018, with Skittles posting a new film on their Twitter account each day from the 24th June, in the run-up to the parade.

The films, which were directed by Chris Bristow through Blinkink, have been created by a number of different animators and feature a series of quirky, fun scenarios. Alongside the Twitter countdown, select edits will run across social channels including YouTube, Facebook, Instagram and Snapchat.


In addition to the animations, Skittles have once again exclusively partnered with long-term Pride in London supporter Tesco to stock limited edition Rainbowless packs of Skittles – with Rainbowless Skittles sweets inside. Every special pack sold will raise money for Switchboard, the LGBT+ helpline.
  
Rory Fitzherbert, Skittles’ Senior Brand Manager, said: “Skittles have always been big supporters of Pride so we’re delighted to give up our rainbow for the LGBT+ community for the third year running. These fun, playful animations embody the Skittles spirit and are the perfect way to countdown to the parade”
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Client

Advertiser: Mars

Brand: Skittles

Account Director: Matt Dankis

Clients: Jane Hwang (Global Brand Director), Daniel Newell (Portfolio Director), Rory Fitzherbert (Senior Brand Manager), Chloe Smith (Brand Manager)

Post Production / VFX

Post Production Company: Blinkink Studio

CG: CG Modelling

Animation: Andy Biddle

Concept Artist: Camille Perrin

Designers: Tom King, Dan Lambert, Lawrence Slater, Harry Wyd, Seb Pietrovito, Angie Cass, James Papper

2D Animators: Jac Clinch, Harry Wyld, Tom King, Antoine Bourruel, Lawrence Slater, Seb Pietrovito, Angie Cass

Compositor: Quentin Vien and Sandrine Gimenez

Sound

Sound Company: String and Tins

Sound Engineer: Jim Stewart and Adam Smyth

Creative Agency

Creative Agency: adam&eveDDB

Producer: Jimena Seoane

Chief Creative Officer: Richard Brim

Managing Partner: Charlotte Cook

Creatives: Simone Wärme, Jeppe Vidstrup

Planning Director: David Mortimer

Group Chief Creative Officer: Ben Priest

Media Agency

Media Agency: Mediacom

Planner: Nicole Kelly (Business Director), Megan Kennedy (Planning Manager), Dominic Falquero (Planning Manager) Lindsey Jordan (Strategist)

Production Company

Production Company: Blinkink

Executive Producer: Bart Yates

Director: Chris Bristow

DOP: Max Halstead

Producer: Charlotte Loynes

Set and Props Modelling: Adeena Grubb

Genres: Animation

Categories: Food, Confectionery

adam&eveDDB, 2 years ago