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SKITTLES Brings Back its Lime Flavour with an Apology

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Campaign from DDB Chicago sees SKITTLES hold a press conference to read every tweet asking for Lime to return

SKITTLES Brings Back its Lime Flavour with an Apology

SKITTLES and DDB Chicago team up to launch its new campaign, apologising to 130,880+people.

As the result of a years’ long social media debate, last fall, SKITTLES announced it would bring back the fan-favourite Lime after having ditched it for Green Apple in 2013. 

Since SKITTLES took away LIME almost nine years ago, 130,880+ people have complained online. To make amends, SKITTLES brought back lime and is apologising to every single person!

Watch SKITTLES apologise to every single person who complained live on Twitch on 3/29 at 6pm ET. DDB Chicago are also taking the apology to the big city with a billboard in the centre of Times Square in NYC, which will be live beginning Monday, March 28th.

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CLIENT

Senior VP, Brand & Content, Mars Wrigley, North America: Marissa BECK

Senior Manager, Brand & Content, Mars Wrigley, North America: Chanel GANT

Global Head of Brand, Content and Media, Mars Wrigley: Rankin CARROLL

Chief Marketing Officer, North America: Sarah LONG

Vice President of Marketing, US Fruit Snacks Portfolio: Justin HOLLYN-TAUB

Sr. Associate Brand Manager, SKITTLES: Danielle DOSSANTOS

Manager, Brand & Content, Mars Wrigley, North America: Chris BENDECK

DDB TEAM

Chief Creative Officer, DDB Worldwide: Ari WEISS

Executive Creative Director, DDB Chicago: Colin SELIKOW

Group Creative Director, DDB Chicago: Ross SAUNDERS

Group Creative Director, DDB Chicago: Paulo JUNGER

Head of Production, DDB Chicago: Matt BLITZ

Executive Producer, DDB Chicago: Annie LARIMER

Senior Producer, DDB Chicago: Alethya LUISELLI

Producer, DDB Chicago: Madison AMALFITANO

Global Segment Lead, DDB Chicago: Frances GAILLARD

Global Brand Lead, DDB Chicago: Jasmine JABBOUR

Global Strategy Director, DDB Chicago: Josh DRUECK

Global Client Director, Mars Inc, DDB Worldwide: Varsha KAURA

Global Operations Director, Mars Inc, DDB Worldwide: Eli VELEZ

Global Deployment Director, DDB Chicago: Amanda KRAUSE

Senior Business Manager, DDB Chicago: Kathy COSGROVE

Account Supervisor, DDB Chicago: Vivien MARAFKO

Project Manager, DDB Chicago: Buky OGUNLEYE

PRODUCTION TEAM

Production Company: Picrow

Director: Fatal Farm

Director of Photography: Jeff Powers

Executive Producer: Dal Wolf

Executive Producer: Anthony Ficalora

Line Producer: Peter Sprouse

EDITORIAL & POST TEAM

Editorial: Whitehouse Post

Editor: Matt Badger

Assistant Editor: Tara O'Sullivan

EP: Kristin Angeletti

Producer: Ryan Smith

VFX/Post Production: Carbon VFX

2D Lead: Julio Leon

2D Online: Julio Leon

VFX Producer: Kate Smith

VFX EP: Gretchen Praeger

Colour: Carbon VFX

Colourist: Bree Brackett

Colour Producer: Laurie Adrianopoli + Dan Butler

Colour Assistant: Zoe Rain Lambert

AUDIO POST TEAM

Audio-post: The Works (DDB Studio)

Sound Design & Mix: David Axelbaum

Studio Managers: Tommy Lombardi and Tom Syoen

Head of Studio: Brian Winterton

Genres: Dialogue, People

Categories: Food, Confectionery

DDB North America, Thu, 24 Mar 2022 09:20:50 GMT