DDB North America
Thu, 24 Mar 2022 09:20:50 GMT
- International Edition
- USA Edition
- UK Edition
- Australian Edition
- Canadian Edition
- Irish Edition
- German Edition
- French Edition
- Singapore Edition
- Spanish edition
- Polish edition
- Indian Edition
- Middle East edition
- South African Edition
SKITTLES Brings Back its Lime Flavour with an Apology
Campaign from DDB Chicago sees SKITTLES hold a press conference to read every tweet asking for Lime to return
SKITTLES and DDB Chicago team up to launch its new campaign, apologising to 130,880+people.
As the result of a years’ long social media debate, last fall, SKITTLES announced it would bring back the fan-favourite Lime after having ditched it for Green Apple in 2013.
Since SKITTLES took away LIME almost nine years ago, 130,880+ people have complained online. To make amends, SKITTLES brought back lime and is apologising to every single person!
Watch SKITTLES apologise to every single person who complained live on Twitch on 3/29 at 6pm ET. DDB Chicago are also taking the apology to the big city with a billboard in the centre of Times Square in NYC, which will be live beginning Monday, March 28th.
view more - Creative
CLIENT
Senior VP, Brand & Content, Mars Wrigley, North America: Marissa BECK
Senior Manager, Brand & Content, Mars Wrigley, North America: Chanel GANT
Global Head of Brand, Content and Media, Mars Wrigley: Rankin CARROLL
Chief Marketing Officer, North America: Sarah LONG
Vice President of Marketing, US Fruit Snacks Portfolio: Justin HOLLYN-TAUB
Sr. Associate Brand Manager, SKITTLES: Danielle DOSSANTOS
Manager, Brand & Content, Mars Wrigley, North America: Chris BENDECK
DDB TEAM
Chief Creative Officer, DDB Worldwide: Ari WEISS
Executive Creative Director, DDB Chicago: Colin SELIKOW
Group Creative Director, DDB Chicago: Ross SAUNDERS
Group Creative Director, DDB Chicago: Paulo JUNGER
Head of Production, DDB Chicago: Matt BLITZ
Executive Producer, DDB Chicago: Annie LARIMER
Senior Producer, DDB Chicago: Alethya LUISELLI
Producer, DDB Chicago: Madison AMALFITANO
Global Segment Lead, DDB Chicago: Frances GAILLARD
Global Brand Lead, DDB Chicago: Jasmine JABBOUR
Global Strategy Director, DDB Chicago: Josh DRUECK
Global Client Director, Mars Inc, DDB Worldwide: Varsha KAURA
Global Operations Director, Mars Inc, DDB Worldwide: Eli VELEZ
Global Deployment Director, DDB Chicago: Amanda KRAUSE
Senior Business Manager, DDB Chicago: Kathy COSGROVE
Account Supervisor, DDB Chicago: Vivien MARAFKO
Project Manager, DDB Chicago: Buky OGUNLEYE
PRODUCTION TEAM
Production Company: Picrow
Director: Fatal Farm
Director of Photography: Jeff Powers
Executive Producer: Dal Wolf
Executive Producer: Anthony Ficalora
Line Producer: Peter Sprouse
EDITORIAL & POST TEAM
Editorial: Whitehouse Post
Editor: Matt Badger
Assistant Editor: Tara O'Sullivan
EP: Kristin Angeletti
Producer: Ryan Smith
VFX/Post Production: Carbon VFX
2D Lead: Julio Leon
2D Online: Julio Leon
VFX Producer: Kate Smith
VFX EP: Gretchen Praeger
Colour: Carbon VFX
Colourist: Bree Brackett
Colour Producer: Laurie Adrianopoli + Dan Butler
Colour Assistant: Zoe Rain Lambert
AUDIO POST TEAM
Audio-post: The Works (DDB Studio)
Sound Design & Mix: David Axelbaum
Studio Managers: Tommy Lombardi and Tom Syoen
Head of Studio: Brian Winterton
Genres: Dialogue, People
Categories: Food, Confectionery
DDB North America, Thu, 24 Mar 2022 09:20:50 GMT
