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Skipton Building Society Appoints Jaywing as Lead Creative Agency

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Jaywing to take responsibility for SBS creative direction and brand management

Skipton Building Society Appoints Jaywing as Lead Creative Agency

Skipton Building Society has appointed Jaywing to be its lead creative agency following a competitive pitch against a number of other agencies.

As lead creative agency, Jaywing will take responsibility for all creative direction and strategic brand development across Skipton’s marketing requirements, covering customer acquisition, retention, internal and corporate communications.

Jaywing has hit the ground running and already delivered its first campaign for the Building Society, with the launch of the brand’s ISA activity in the run up to the end of the tax year. The agency plans to bring a step change in Skipton’s approach to creative delivery, further raising the brand’s profile on the high street to take advantage of the continuing economic recovery.

Maria Vardy, Managing Director of Brand Communications at Jaywing, commented: “This is a great win for Jaywing. We’re already very close to Skipton through our regulatory and customer research work, so it’s fantastic to have been awarded the creative lead. There’s nothing better than being a real partner, truly understanding, living and breathing the business.  We’re excited to be part of Skipton’s journey as it continues to build its customer profile and hope we’ll have a long and successful relationship with lots of fun along the way.”

Rachel Ramsden, Head of Marketing at Skipton Building Society, said: “We were impressed with Jaywing’s expertise and knowledge of the sector from the outset. Their strategic approach and proven demonstration of fantastic creative output in financial services make them the perfect partner to build our brand and identity.  And it helps that they are a great bunch of people who will be a pleasure to work with.”

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lbbonline.com, Mon, 24 Mar 2014 11:04:31 GMT