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Skippy's Food-Centric Spots Debut the Smoothest Way to PB&J

Creative 265 Add to collection

BBDO Minneapolis celebrates the tasty trifecta of ingredients with a playful spot

Skippy's Food-Centric Spots Debut the Smoothest Way to PB&J
Skippy's new PB & Jelly Minis are made with three key ingredients: smooth peanut butter, jelly, and bakery bread. To promote this trifecta, BBDO Minneapolis have created a new spot that utilises three vertical screens to give each ingredient its own stage. Such a method gives the video life beyond the initial broadcast, as the images can be spliced up in countless ways for social stories on mobile. 



“Skippy PB & Jelly Minis are a modern take on a classic, so we optimised the creative for both modern vertical screens and classic horizontal screens,” says David Mackereth, creative director at BBDO Minneapolis.  



The new spots, which launched last week, will run as online video and on social media.
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Client

Brand: SKIPPY

Marketing Director: Jen Nolander

Brand Manager: Jennesa Kinscher

Associate Brand Manager: Aly Sill

Production Company

Production Company: NoMint

Creative Agency

Creative Agency: BBDO Minneapolis

Chief Creative Officer: David Lubars (Worldwide)

Executive Creative Director: Tim Mattimore

Creative Director: David Mackereth

Producer: Peter McLarnan

SVP, Group Account Director: Ali Siviter

Group Account Directors: Angela Johnson

Planning Director: Theo Schweitz

Account Supervisor: Breanne Voeltz

Associate Account Manager: Eh Eh

Genres: Animation

Categories: Food, Confectionery

BBDO Minneapolis, Tue, 07 May 2019 12:27:48 GMT