SKINS, the pioneer of Australian compression sportswear, will team up with renowned French illustrator and Marvel Comics veteran Jean Sebastian Rossbach in a campaign to launch a brand new range of men’s compression shorts designed to maximise leg strength and power.
SKINS A400 Power Shorts are an Australian-first for the compression category and will be launched through a unique print and digital campaign created by M&C Saatchi Sport and Entertainment.
Inspired by the power and heroism of comic book superheroes, Rossbach’s vibrant illustrations will bring to life a hyper-realistic stadium around three of SKINS key real life footballing superheroes – Johnathan Thurston (Rugby League), Tom Rockliff (Australian Rules) and Matt Toomua (Rugby Union).
"Working on this creative was a lot of fun. I treated it the way I would treat a super-hero cover or a concept art for a movie, with all the action cursors pushed to the max. Except this time it's directed toward real superheroes: elite athletes," said Rossbach from his hometown in France.
SKINS Marketing Manager Erin Chapman said: “It’s very exciting to be working with Jean on our new SKINS A400 Power Shorts campaign. His expertise as a comic book illustrator has helped create a campaign that differentiates us from the rest of the pack and positions us as an industry leader”.
"Power and strength are two key benefits of the new SKINS Power Shorts, and working with Jean allowed us to bring these to life in a hyper-realistic and inventive way through illustration. We've seen some of the work and it is quite breath-taking – we can't wait for it to hit magazines in March."
The SKINS A400 Power Shorts, developed in conjunction with the Wallabies over the past three rugby seasons, are an enhanced style of compression short designed to maximise explosive power, increase strength and reduce the risk of injury through muscle support.
Rossbach is best know for having illustrated the covers of Marvel comics, Dan Simmons’ Hyperion series, George R. R. Martin’s A Game of Thrones, and Robin Hobb’s Royal Assassin.
The SKINS Power Shorts print campaign will begin from March in major men’s lifestyle and sport magazines across Australia.