JayGrey have created a tactical print campaign for SKINS to challenge men to train harder, achieve results and feel good during and after periods of exercising and competitions.
Founded in Australia, SKINS Compression Garments is a sportswear company that designs and manufactures technical compression sportswear for elite athletes and sports enthusiasts. Leveraging on the latest technology, SKINS produces a wide range of premium sportswear that improves athletic performance.
JayGrey’s ‘Don’t be them’ campaign pokes fun at the creaky, lazy and ‘tangerine- coloured juice monkeys’ who do not take their trainings seriously, or take short cuts to reach their goals.
Erin Chapman, Marketing Manager of SKINS said, “The team at JayGrey presented a number of concepts that really challenged our existing approach on how we speak to our consumers. We were looking for a strong creative idea that captures the driven attitude behind SKINS and we feel that the work represents this perfectly”.
The print work is running across titles such as Inside Sport, Men’s Health and Men’s Fitness. SKINS is also looking to use the concepts in stadiums as well as sponsored sporting events.
￼Advertising Agency: JayGrey
￼Creative Director: Jay Furby
￼Planner: Amy Cadwallader
Copywriter: Jay Furby
￼Art Director: Dave Heytman
￼Studio: John Collins
￼Agency Producer: Gary Galacho
￼Account Supervisor: Adrian Lugg
￼Advertiser Supervisor: Erin Chapman
Photogrpaher: Sean Izzard
￼Producer: Cameron Gray
￼￼Retouching: ￼￼Steve York / Cream