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SKINS Challenges Men with ‘Don’t Be Them’ Campaign

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The tactical print campaign was created by JayGrey

SKINS Challenges Men with ‘Don’t Be Them’ Campaign

 

JayGrey have created a tactical print campaign for SKINS to challenge men to train harder, achieve results and feel good during and after periods of exercising and competitions. 
 
Founded in Australia, SKINS Compression Garments is a sportswear company that designs and manufactures technical compression sportswear for elite athletes and sports enthusiasts. Leveraging on the latest technology, SKINS produces a wide range of premium sportswear that improves athletic performance.
 
JayGrey’s ‘Don’t be them’ campaign pokes fun at the creaky, lazy and ‘tangerine- coloured juice monkeys’ who do not take their trainings seriously, or take short cuts to reach their goals.
 
 
Erin Chapman, Marketing Manager of SKINS said, “The team at JayGrey presented a number of concepts that really challenged our existing approach on how we speak to our consumers. We were looking for a strong creative idea that captures the driven attitude behind SKINS and we feel that the work represents this perfectly”.
 
The print work is running across titles such as Inside Sport, Men’s Health and Men’s Fitness. SKINS is also looking to use the concepts in stadiums as well as sponsored sporting events.
 
 
Credits
 
Advertising Agency: JayGrey
Creative Director: Jay Furby
Planner: Amy Cadwallader
Copywriter: Jay Furby
Art Director: Dave Heytman
Studio: John Collins
Agency Producer: Gary Galacho
Account Supervisor: Adrian Lugg
Advertiser Supervisor: Erin Chapman
Photogrpaher: Sean Izzard
Producer: Cameron Gray
Retouching: Steve York / Cream

 

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lbbonline.com, Wed, 05 Sep 2012 11:22:22 GMT