Colenso BBDO has been appointed as the lead creative agency for Skinny, the award-winning prepay mobile and broadband provider.
appointment comes following a competitive pitch as Spark look to unify
its approach, consolidating the business into Colenso BBDO. This move now sees the Clemenger Group of agencies Colenso BBDO
and PHD manage the multi-brand strategy and communications across both
Spark and Skinny.
Vanessa Nicol, managing partner for Spark across the Clemenger Group,
said she was thrilled to expand on their relationship with Spark.
Nicol: "Skinny is a brand that is truly inside out, which has resulted
in it's award winning service status. This was a pitch that didn't feel
like we were pitching; we worked collaboratively alongside the team
throughout the process. The win now allows us the abilty to manage both
brands (Spark and Skinny) strategically, creatively and operationally,
working with retail & digital agency Platform29 to achieve
commercial success for both brands."
Says Ally Young, brand
manager, Skinny: "We're excited to move into a new phase with Colenso
BBDO. This is an exceptional agency that has developed and executed
incredible Spark work to date, so we look forward to replicating
award-winning and customer-centric campaigns with the Skinny brand now