Hobby home page
Electriclime gif
IPA Banner Open Doors
jw collective
Contemplative Reptile
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South Africa Edition

Skincare Brand Zhiben's Latest Spot Is a Silky Smooth Motion Film

Creative 50 Add to collection

Final Frontier's long-term collaboration with Zhiben brings to life a new 3D film directed by Pablo Alfieri

Skincare Brand Zhiben's Latest Spot Is a Silky Smooth Motion Film

Final Frontier has launched Chinese skincare brand Zhiben's latest work with a fresh motion film.

The 30-second 3D motion graphics piece introduces the brand’s new Dermal Defender range of products. Headed up by Pablo Alfieri, he will also creative direct the entire forthcoming series of films, with each piece introducing new products, all set for launch in 2021.

Zhiben is a Chinese skincare brand founded in 2012. The Dermal Defender film features five products: 3-in-1 serum, emulsion, healing cream, facial mist, and cleansing foam.

Pablo, founder and creative director of Barcelona studio Playful, reflects back on the production: "Our idea was to elevate Zhiben to the next level, crafting a new, natural, and fresh personality to their products, keeping a sense of coherence and visual consistency across all the films to come. We took care to find a clean and minimalistic art direction, and abstract storytelling driven by organic animations and clever transitions.

"Creating a film that appeals to a natural, fresh, and organic world without being able to use any asset other than the products was quite a challenge. Through natural sunlight, the presence of water caustics, and that perfect sense of spatial sensibility, I feel we really brought Zhiben’s personality to life.

"The cherry on top was the amazing, magical sound design by Smider that matches perfectly with our organic, playful, and impactful animations.

"As a boutique CGI studio we aim to always bring that Playful style that makes each film unique with its own personality. Once again, we are proud to bring to life something fresh and entertaining to watch. It reflects perfectly our sense of balance between a sophisticated and modern aesthetic."

FF executive producer Chris Colman says: “It was a relatively open brief, to begin with, so we needed a director who would be able to help discover, craft and drive the visual direction, working closely with the client creatives. Pablo was the undisputed top choice from day one. We were excited to work with him and the experience has more than lived up to our expectations. He’s a genuine world-class talent. Big thanks go to the Zhiben team, who have been a pleasure to work with.”

view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.

Production: Final Frontier

Director: Pablo Alfieri

Music: Smider

Client: Zhiben

Genres: Fashion & Beauty

Categories: Skin care, Beauty & Health

Final Frontier, Tue, 14 Sep 2021 07:13:39 GMT