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SkillsFuture and Tribal Encourage Singaporeans to Stay Ahead with New Skills


Tribal Singapore's new integrated campaign for SSG inspires lifelong learning

SkillsFuture and Tribal Encourage Singaporeans to Stay Ahead with New Skills

SkillsFuture Singapore (SSG) has launched a new campaign to encourage Singaporeans to continue upskilling, stay relevant in the workforce and to find their edge in the competitive landscape.

The integrated campaign, developed by Tribal Worldwide Singapore, carries a new tagline ‘Learn for a better you’. It inspires Singaporeans to discover a better version of ourselves through constant upgrading and adopt lifelong learning. For example, a marketing executive who picks up visual design can produce more imaginative work.

“In a workplace, there is always someone you look up to or admire. We harness this idea of social benchmarking and dramatise how you can shine and stand out from the crowd by picking up new crossover skills,” Joshua Lee, Managing Director of Tribal Worldwide Singapore shared.

Patricia Woo, Director, SkillsFuture Singapore added, “We want to encourage Singaporeans that it is important and easy to stay relevant and ahead of the curve. For a start, they can do so by picking up a complementary skill that will help give them an edge.”

TVC can be viewed here.

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